A subscriber asks, “What’s the best social media platform to start your brand on?”
My answer is simple:
It doesn’t matter. At least not if your purpose is to generate traffic from that platform.
And if your plan is to force “organic” traffic off a social media platform to your offer, you might wanna give your whole plan a major rethink. It’s a stupid, stupid idea.
I’ll give you some better suggestions shortly. But first let me explain that if you’re planning a paid traffic strategy from a social platform, then it doesn’t matter which one. All platforms you believe your audience use are good.
Eg, if your audience uses Facebook, YouTube, and LinkedIN…buy ads on all of them. It would be silly not to!
But here’s where your choice of social media platform is going to matter…
What kind of content do you plan to produce?
Because ultimately, on the web, people congregate around content. They share it, they discuss it, they engage with it, they comment on it, they argue about it.
So you’ll need to invest heavily into producing content for the social platform you choose. And if you’re not keen on producing any content or you feel like that might be a bit too much work…then bud, a social media marketing strategy is the LAST thing you need.
If you enjoy, for instance, making videos, you’re probably better off posting that kind of content on YouTube than on Twitter.
Not to say you can’t post your video somewhere and then promote it to your Twitter following…but YouTube is going to be the best choice for hosting video content. It’s a platform designed to support social engagement around video content..
You could still promote videos on Twitter or even repost the same video on Facebook. Heck, you might even want to use Discord or Twitch to do a livestream that then posts to all the different video outlets.
None of these are bad ideas.
But you’ll notice what’s STILL missing and required for any strategy to work, is an audience.
Now, most marketers who end up making an unnecessarily long and tedious process for themselves get on a social platform for two reasons:
1) they want to find audience for their content from within the platform,
2) and they want to take audience off the platform to their website or offer
Both ideas, while they seem LOGICAL, are completely wrong.
You see, all social media platforms help their users discover content they think they’ll enjoy.
But more specifically, they optimise what they promote to be the stuff that keeps people ON their platform, engaging with content, moving to related content, sharing content, and making content (and the platform) more popular.
So if, for example, you post a brand spanking new video to your ZERO YouTube subscribers, you’ll get ZERO promotion from YouTube.
Your video has no prior history of being engaging, popular, or shareable.
Why should they promote it for you?
On the other hand, if your video was ALREADY popular, getting shared, receiving lots of comments, people debating in the comments section, getting likes and dislikes, and spawning reaction videos…well…they’ll promote the shiznit out of THAT video.
Do you see what i’m saying?
So how do you make your social content bring in new audiences from within the platform and then funnel that audience off the platform back to your website and offer?
Simply send traffic INTO your social content.
And here’s how:
You’ve gotta start somewhere. So if you don’t have an audience, you should buy some advertising and build one.
And since you’re paying for your ads, you may as well build a mailing list and start selling some products so you can make some money. None of this needs to happen on ANY social platform at all. You can get your traffic from Google, find people trying to solve a specific problem, and offer them your product as a solution.
But get them onto a mailing list first.
Now as this audience of yours begins to grow, you can start thinking about building your brand on social media.
Each time you produce a piece of social content, do it with a call to action–mind you, NOT to buy your stuff…but either asking them to subscribe on the social platform you post your content to OR to come back to your website and join your mailing list. A bribe can go a long way here.
When you’ve created and posted your content to the social platform, immediately announce it to your mailing list subscribers.
Here’s what happens next…
Your mailing list subscribers and your social subscribers (if any) will give your content its initial credibility, social proof, and engagement…and since they’re already avid consumers of your content, they are MUCH more likely to comment, like, and share.
Now the social platform notices your content is engaging and it reciprocates by promoting it to other users from within their platform.
Your content’s call to action funnels new audience members into your mailing list. The social platform funnels audiences from within the platform to your content…
And you’re set for a second iteration.
You’ll see this strategy used by people with Amazon bestsellers. In many cases, it’s not because their book was ever a particularly popular or even a good one.
But what they do is they “game” the Amazon system by building a large audience with ads, on social, or around a blog…and when they finally publish their book on Amazon, they simply notify their existing audience, they lower the price to be very, very low, they offer incentives to write reviews, and they even publish into an unpopular mismatched category.
Amazon picks up on the initial popularity of the book in its first 24-hours and starts promoting it as best in category. And that’s how they get the “Amazon Best Seller.”
That’s one way to use social media to build your brand.
Another way, and this is what i do these days, is to use social platforms to engage an existing audience.
If you do this, you do it to increase trust and long-term customer loyalty.
For example, i have a PRIVATE Facebook group which i promote only to my mail subscribers. Inside, i give my subscribers another way to connect and engage with me.
While i do passively talk about YaghiLabs products from time to time in videos, posts, and so on…there is NEVER any sales pitch on the social platform. It’s not the right way to use it.
Rather, i reserve sales pitches for email exclusively, which in my opinion, is where they belong.
Social media is not a major part of the Super Traffic Machine training because without an initial audience to start with, you’re left with nothing but brute force content creation. You’ll need social branding skills that are hard to learn and hard to teach to make it work. And quite honestly, it’s not for everyone.
But what we do teach you in the Super Traffic Machine is how to build that initial audience in a mailing list who want to hear from you, who buy from you. An audience you can sell to and promote to. An audience you CAN, if you want to, use to propel your social content if you feel so inclined to build it.
Find out more below…
One of the quickest ways to see if your ad campaign is converting isn’t through social media, but Google.
Google ads are like a litmus test for effectiveness – if you can make money with Google, you can make money on ANY network.
That’s why I’m sharing my instant traffic technique, Kickstart. I’ll show you the fastest way to build an audience on a tweeny budget in 2021. You’ll see the best settings to use, and how to write ads that self-filter users so you pay the minimum for the best traffic.
I still haven’t worked out a deadline for this extra module yet due to my lingering health issues. But we’re aiming for a release somewhere in May. It will be available only for active subscribers of Super Traffic Machine, and for a limited time only. So it’s best to subscribe now so you don’t miss it.