Is your website “open” this weekend?
It’s labour day in the United States – so if you live there
(I no longer do), you’re probably celebrating the long weekend with a family
getaway, BBQ, or outing.
But business can’t afford to be closed on weekends and holidays.
While the employee celebrates the day off, the business
opens to take advantage of more available shoppers.
Some websites are closed this weekend. Yours could be one of
them. Shortly I’ll explain why:
One year ago today, my wife and I moved to Dubai to start a
new life here.
If there’s a city that doesn’t sleep, this is it.
Businesses thrive here.
Salaries are high. People’s cultures are diverse. And the
climate is really HOT.
In one little city, I’ve lost count of how many giant air
conditioned malls there are–they include everything from zoo’s, to snow parks,
to hotels, to banks, to company offices.
Malls are the center of everything and they’re open til midnight (sometimes later depending on the season).
Banks are open every day of the week until 10pm.
You can even get your car hand-washed at 3am, your
dry-cleaning done at 4am, and your food delivered at 2am.
Do you know why?
Because they can’t afford to NOT be open.
It’s a culture of convenience here…and businesses know that
if they’re closed when their competition isn’t, their competition will win the customer–because they’re more convenient.
Not just once either, but they’ll win them forever.
People here don’t sleep. If there’s a café or restaurant open
all night, it’s full every night until dawn.
That’s just ONE little city of 2 million people.
Do you know the population of the Internet?
According to Internet World Statistics, in 2012 the number
of people online was 361 million.
So yah, the internet also doesn’t sleep.
And trust me, the competition out there isn’t just coming
from your little town of 8 people…it’s coming from every country in the world.
Your night is someone else’s day (in another timezone).
Your weekend is someone else’s weekday (yes, weekends
Your holiday is someone else’s work day.
Whether you know it or not, people are looking for places to
spend their money around the clock.
And if you’re not turning up when they search, you may as
well be closed.
They’ll become someone else’s customer.
They’ll spend their money with them.
They’ll bookmark their website or join their mailing list
and go directly there when they want to shop again.
But if you invite them, people will come to you from every corner
And they will buy.
You’ll make sales while you’re asleep (I often do).
You’ll make sales while you’re out having fun (you’ll have more
fun with sales notifications ringing non-stop).
You’ll make sales while you’re on vacation.
You’ll make sales while you’re sick, broken, or disabled.
You’ll make sales on weekends.
Any time. There’s no “opening hours” or “closing time”.
But to do all this, you HAVE to advertise on search.
Search is the one place EVERYONE goes when they open their
web browser in the morning…
You simply cannot afford to not be there in some shape or
form when that customer searches.
And you don’t want to just turn up for one
kind of search either. You want to be there for ALL of them.
That’s what KickStart teaches you to do.
You dominate an entire MARKET so that any search they run, they
will find you.
It takes 10 minutes to setup and within 80 minutes you WILL
Learn to do this today. Sign up at the link below:
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And may you never be closed again.