Had another splitting headache.
Spent the day nursing it, in bed, watching TV.
There was a cool documentary on; “Michael Jackson: The life of an Icon”.
I think the career-changing moment for Michael was when he released Thriller. It sold over 100 milllion copies! As far as I know, it’s still the #1 best-selling album of all time and holds a record in the Guinness Book of World Records.
A producer from NBC said at the time of its release, the album sold 1 milllion copies a week.
He said, “Michael saved the record industry that year.”
What did he mean?
Record companies were going out of business that year, times were hard, and few people bought music.
But when Thriller came out, so many of Michael’s fans went into stores, despite their hard times to get it.
While there, they bought OTHER music too!
Now this is an interesting idea. And it just shows the POWER of having a magnetic product that brings people through your business doors.
You can simulate the Thriller Effect to “save” your business too.
Let me explain…
I recently worked on an eBook project where we held frequent sales for the main product. Every holiday was an excuse for a discount.
And although we attracted a lot of customers with this plan…my partners and I came up with an idea to get more money from the same customers at sale-time.
Instead of JUST offering our discounted product, we showed a “buffet” of ALL our other (undiscounted) products at the special sale page.
People bought the discounted product AND tacked on another one or two undiscounted products.
Essentially, this generated more profit without increasing the size of our list NOR the number of our customers!
You can easily do the same thing.
Find your “Thriller”, a product or offer that brings a lot of customers to your order page…and then show them all your other products on the side or as an upsell.
It’s SOOO SIMPLE! Why aren’t more people doing it? Lol
Thing is, this won’t work if you don’t have an audience of people to sell to in the first place.
But we can help…
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Check out the link above because it’s a great way for us to build for you a mailing list full of your very own audience. You’ll be able to create the Thriller effect any time you want!