I once got in a fight over sales.
No, not a FIST fight.
What I mean is, I was debating a person who was saying having special discount sales wasn’t very fair to people who had bought the product at full price, and that there was something unethical about it.
Like I told him…
He is simply wrong.
Take “Black Friday”, for example.
That’s supposedly the biggest shopping day of the year here in the US (the day after Thanksgiving). You can get HUGE deals on just about anything — clothes, gadgets, big screen TV’s, bicycles, whatever.
It’s quite the shin-dig.
But nobody ever gets mad at the deals, do they?
You don’t ever see “Occupy Walmart” protests with people pooping on the assistant manager’s car in RAGE at having special deals.
My point?
People buy when they’re ready.
Or when it’s most convenient.
Or, simply because circumstances dictate NOW is the time, even if they know a big sale is coming tomorrow. (Not everyone’s a price shopper…)
So sales can be mucho powerful.
They’re not the devil.
They’re just smart business.
For more sales & marketing ideas like this, go to www.BenSettle.com.

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