Today I’ve been catching up with our resident Adwords liaison.
As it happens, he’s also an expert on Traffic and has got some
remarkable results for our clients.
23 cent leads, remarkable enough for ya?
Well, part of my duties as the head and founder of YaghiLabs is to
train the staff on the various aspects of traffic generation,
conversion, design, and all things related to marketing on the
This traffic guy was hand-trained by me for over two years to
become the current bad ass he is.
But you know what he has that I don’t?
He has a love for people.
GASP! Jim doesn’t like people?
I prefer machines; it’s why I’ve been programming and building them
since I was 9.
And I love how predictable and systematic they are.
People aren’t this way at all.
So they make me uneasy.
Again, I chose machines when I could have started a business in
anything … instead chose internet marketing.
And I didn’t specialize in sales and conversion – instead, I
decided to make PPC my playground.
Which has paid off big time.
I’ve become the #1 expert on paid traffic generation and can flood
a website with so much traffic it won’t even have a chance to slow
As long as the PPC traffic networks allow us to advertise the
But those days are behind us.
It’s not enough to be good with the machines alone.
We have to be good with people too.
Specifically, the ones who control the “on/off” switch on our
Like the Google reviewers, for example.
Or the Bing compliance team even.
And that’s where my traffic guy who loves people comes in handy.
Recently, we’ve been working with a few clients who have suspended
Adwords and Bing accounts.
Contrary to popular belief, two people in the same market who have
suspended accounts don’t necessarily have the same problems to fix.
Two of our clients who we’re working with are in the same
industry…but one has an account that was suspended because of a
single URL at his website that had some policy-violating content.
While the other, has years ago, setup a headline test for a client
of his that referenced his client’s URL — and now he has to bring
a URL he doesn’t own into compliance so he can get his account back!
The first client has an easy fix.
The second is much more complex.
The first client is only dealing with machines…the machines have
identified a URL on his website that was not completely kosher. And
he can fix it by simply updating the page.
The second client is dealing with people.
He now has to reach out to his old client and plead with him to
update his website that isn’t even being advertised on Google any
Getting traffic for him, isn’t a matter of how good the ad copy we
It’s not about how well his landing page converts.
And it’s not about how cheap his leads are.
Right now, it’s all about whether we can make an offer to his old
client that makes sense to us (eg, to offer to redo his website at
our client’s expense)…
Or if we can communicate with someone over at Google who’ll
sympathise with the fact that neither we nor our client has control
over the URL they’re suspending him for. (less likely)
This will require some tact from an expert on HUMANS.
Which is where my traffic guy comes in.
I told him, buddy you’re mission is not to be the best at working
the machines…I can handle that no sweat.
Your job is to handle the PEOPLE who control the machines that
control the traffic.
And he gets it.
In the end, getting the traffic flowing again for suspended clients
will come down to some kind of website update that makes a
problematic URL or URLs compliant with Google or Microsoft.
And that’s something we know how to do very well.
The people, leave that to us too. We got you covered.
Get a website makeover and have us talk to Google for you FREE.
If there’s a problem in YOUR website, we’ll handle it.
If the problem is in someone else’s website, we’ll broker a deal
with them too.
Here’s where to get your Google Complaint website makeover:
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