I was listening to a business interview with a guy from the UK…
He said people who end up doing well in business are typically EXCITED to hire. And i agree, because as an entrepreneur the most important area to master is how to GET and how to HOLD ONTO good talent and be superbly productive using that talent.
You might not have the money to employ full-timers. But it’s good practice to start early and small.
For me, my first hire was an assistant.
And let me tell you this story, because i think it has some useful lessons.
Long ago, some colleagues invited me to fly from Amman to California to work on a project with them. They’d managed to partner up with a “big deal” gooroo. We were small-time, so we thought this could be our big break.
The gooroo turned out to be a sleaze bag, and long story short, i lost tens of thousands of dollars on the project and had nothing to show for it.
Rather than return home empty handed, i decided i’d stick around and figure something out.
So i booked a long-stay motel, reached out to a friend, and asked if she’d work with me as my personal assistant.
At this point i had no specific plan on what i’d do with an assistant, i just knew that being disorganised was a major annoyance that was holding me back. I offered her $1,000/month…which i didn’t have (i was upfront about this)…and asked her to give me whatever amount of her time that would buy.
Then i started thinking about how i’d make enough money to pay her and cover my living costs. I don’t know exactly how i pulled this off, but i made an offer to my subscribers that worked. i’ve never been properly trained in copywriting or anything like that. At the time, i’d maybe written one sales letter before. So all this “offer” was, was just a page saying what i’d do (build traffic campaigns) and how much it would cost ($2,000).
Pretty soon, i was getting an average of 3 orders a week. My assistant not only saved me time dealing with a lot of bullshit that used to waste it, but she even made me money by taking support calls from people who just needed questions answered before buying.
she was awesome.
Your first hire doesn’t have to be an assistant. It might be a graphic designer off Fivver to make you a product graphic. Or a tech person off Upwork to help you fix the security on your website.
In the Super Traffic Machine, i teach a few good tricks to hire smartly, without getting cheated…and boy have i learned some tricks!…but here, we only have time to share one big idea.
There’s typically two good reasons to make a hire.
The first, is to do a job you know how to do but can’t be arsed with. In other words, leverage. To save your time. You already know what the job is worth and how you want it done, so you’re unlikely to get cheated.
Second, is a job you DON’T know how to do and need someone who does. In this case, you’re likely to not know who is good from who is not…and to overpay for a job badly not done.
Recall in early 2020 i relaunched YaghiLabs after 4+ years working on my new platform which i programmed myself, by hand.
There was one big problem.
Every time i sent an email to my subscribers, the website became unusably slow. I knew in advance that i’d need to figure out how to get my system to scale under real-life load…but the trouble was, as techy as i am, these cloud computing concepts went SO MUCH over my head. I couldn’t make heard nor tail of them no matter how hard i tried.
So i got help. I headed to Upwork, posted a job, vetted a few applicants, and then hired two guys.
Why two? I ALWAYS hire two people for the same job. All the advantages are detailed, again, in the Super Traffic Machine.
But one of the benefits i only recently recognised (because until this point, i’d only ever hired people for leverage)…it was to LEARN!
You SHOULD always learn from your employees.
See, one guy would do a piece of the job, and i’d be like huh? Why’d you do it like this? And he’d explain. Then i’d go verify the information with the other guy. Back and forth like this, i bounced one dude’s ideas against the other. Checked one guy’s work with the other. And sometimes i’d come back and say, hey but why didn’t you do this? It wouldn’t be a dumb question, because i borrowed it from the other expert!
At one point, i showed one guy a diagram of how the other dude proposed to build the system. I said do you see any disadvantages in doing it this way? he had no idea it wasn’t me who drew it. He told me his opinion and after hearing it, i decided they should both build the system this way.
See, like this, neither of them could fuck with me. They had to do the job right because i wasn’t ignorant. Although i was.
Ultimately, i solved my problem and all it cost me was $300 between the two freelancers.
But with this money, i ALSO learned from my freelancers everything i needed to know about a topic that had previously intimidated me. I gained the confidence to maintain and even rebuild the whole setup on my own WITHOUT help, when needed.
I know that for YOU, there are techie parts of setting up your online business that are intimidating and scary. You’d rather not have to deal with them.
Fear of the tech parts of online business leads you to trust overpriced services that claim to make things easier while taking away control from you…like these replicated marketing systems that use the “you don’t need to have a website” spiel to fool you into wasting your time and money to build THEIR business while simultaneously charging you for the privilege.
Often, all it takes is for someone who knows what they’re doing, to take you by the hand and walk you through the process. Then it turns out it’s not so hard or scary after all.
I’ve mapped out ALL of the tech AND marketing stuff you need, step by step in the Super Traffic Machine course.
Plus, this month, and only for active Super Traffic Machine subscribers, i’m doing a demonstration with a student’s business. I will setup, LIVE, all of the tech for him from scratch.
One step at a time.
You get to watch and participate.
Over the past few days, i’ve been working hard with him to identify areas where he’s been missing out on revenue opportunities and fixing them in preparation for the demo. We’ll dissect a real affiliate brand, built the Yaghi Way, the way i teach you to do it in the Super Traffic Machine. It makes money regularly from a small leads list and you’ll see exactly how we build every money making part.
The demonstration is free for active Super Traffic Machine customers and is titled, the 90-Minute Business Command Center
I’ll take you through every step of the tech.
You’ll see how you can eliminate almost all the service bills online businesses usually pay to operate smoothly, including hosting, email marketing software, shopping cart, funnel builders, membership platform, etc…
And have all these components simplified, running in one central location, entirely controlled by you.
You are the ONLY boss of your business assets. No boss but you.
Remember, this is a special perk for ACTIVE Super Traffic Machine subscribers only.
To subscribe, or re-activate your previous subscription, read all the details of this killer bonus at the link below: