You ever hear of a Leptobyte CarPC?
Yeah…i didn’t think so.
it was one of my earlier failed business ideas. I worked hard on it for years…thought, if i could create a small enough PC that fit into the dashboard like a stereo, i would make gazillions.
wasn’t such a bad idea really.
i wanted to create a prototype of these tiny full-fledged windows-operated computers with touch screens and get them into rental cars as a premium entertainment service they could offer their customers.
Car renters would then have access to 100GB of music, video, internet, email, chat, voice communication with other cars, GPS, and could even download their camera photos to the built in hard drive.
My idea was that i’d install them at cost to the whole fleet … just so i could hook them up to gps-targeted advertising systems for things tourists might be interested in…
eg, restaurants, hotels, and tourist attractions.
advertisers could then have their ads appear on the entertainment and navigation system in real-time, targeting exact geographic locations as drivers passed through the ad range.
i even had a full-time PhD student at my disposal who built the software as part of his project.
but it never took off.
apart from my 50,000 dollar prototype being stolen along with the car i wanted to demonstrate it in, i just wasn’t thinking big enough.
the mistake i made is the same one you’ve probably been making in your traffic and advertising efforts.
i know a lot of “gooroos” tell you to find a niche and advertise in it.
you’ve done that, havent you?
what were your results?
has it been easy for you to get traffic?
You’ve tried all kinds of advertising methods, spent lots of money on them, and even bought almost every training course on traffic and only got dribbles of traffic.
You started out with a product or campaign that appeals to a very LIMITED AUDIENCE.
the pool of people you can advertise to in the first place is so specifically small that getting traffic in volume for any price is tough.
that was my error.
like i said, the Leptobyte CarPC was a wonderful idea, nearly 10 years ahead of its time.
But the product was too specific and it would ONLY appeal to car rental companies. Not all of them would see the value in such a huge expense.
Not to mention that most don’t necessarily tour by road…AND when they do, few decide to rent a car…favouring instead tour buses and such.
Similarly, there are only a handful of people who might have a use for your product. No wonder all your traffic efforts have been in vain.
No wonder you’ve spent god knows how many months or years no further along than when you first started.
You would have had better success if you were promoting a mass market product…or used a mass marketing advertising method.
Look at what Apple has done with the iPod, iPad, and iPhone recently.
These are generic products with MULTIPLE applications. Everyone is a target customer.
Now you can take your iPad and put it on your car’s dashboard, and play mp3’s, movies, check email, chat, download photos, or anything else a Leptobyte CarPC could have done.
Their rich Application network allows you to use their generic devices for anything.
You can remove your iPad from the car, and take it outside. Use it in any number of ways in your home, in a cafe, in the office, at a meeting..anything really.
Google has another mass market product, that neutralises and directly competes with my original idea.
They have an advertising platform that allows advertisers to promote on desktops, mobile devices seamlessly.
You can even target very specific geographic locations, like specific roads or regions…just like i had wanted to years ago.
See, that’s the secret. It’s in coming up with a mass marketing plan…
one that has a NUMBER of uses, depending on the specific customer’s need.
All of a sudden, your target customer becomes “anyone”.
You have endless advertising opportunities.
The original pool of target customers is so huge, that you can generate thousands of hits to your website in days.
Good news, though…
It’s very easy to convert the product you’re currently promoting into a Mass Market product, just by changing how you promote it.
And i’ll help you do that if you take me up on the Done-For-You Traffic service i’ve recently re-opened.
This service is best suited for:
– Entrepreneurs who’ve been marketing for a while with limited results.
– Entrepreneurs who have actually tried to do PPC traffic and have not been able to make it work.
– Entrepreneurs who still have interest in learning traffic and marketing themselves, but want to have an expert’s guidance in how to do it right.
– Entrepreneurs who would like to see a worked example of how a traffic expert would go about marketing their specific product.
– Entrepreneurs who are sick of getting few impressions to their ads and want to expand their reach into a mass market that sends them 1000’s of targeted leads daily.
this is the exact kind of person i offer this Done-For-You Traffic service for. And more than 200 happy entrepreneurs have taken me up on this offer already since i started it.
Will you be next?
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