The dumb notion of a BRIBE on your landing page when building a mailing list.
A bribe is meant to be some “freebie” you offer a visitor to your site in exchange for their email address.
The idea being, if what you offer is valuable (yet free), the visitor will happily drop their email address for it.
Sorry I just flushed down the toilet your last few months spent authoring “Super Cool Traffic Nitwits 2.0 Money Control List Buggery Free eBook Bribe”.
Look, let’s admit this outright:
– You want someone’s email so you can sell to them.
– You could care less if they read your eBook.
– You only need their email address to follow-up and sell stuff. Because I know and you know, if you send peeps straight to the order page sales don’t happen.
But look at it from the prospect’s point of view…
If you’re such a kind Samaritan, why can’t you just give a direct download link to your fabulous book?
(and btw, if in fact your eBook IS your sales pitch, then please go ahead and make a landing page with nothing but a straight download link to your crappy ebook. Please. Many more people will download and read your sales pitch this way.)
Here’s what makes more sense. Pay close attention:
Your newsletter IS your bribe!
Call to action:
“Drop your email in the box below to receive weekly traffic tips by email…”
Bribe? waste of time. You don’t want that. It’s nothing more than an invitation for fake addresses entered by curious prospects just so they can advance to the next step of receiving the promised freebie.
Worse. Later, when they receive email from you, they’re irritated!!
Why are you emailing me asshole? they think…
The text I shared above, it places value on your EMAILS.
It’s where you want attention.
If they want free sh–I mean stuff, they MUST understand it’s gonna be dripped over time in a newsletter that sells shyt.
Is there a place for a bribe then?
Yes. It can SIGNIFICANTLY improve your optin rate further…when used correctly. But the approach is delicate and only to be used by professionals.
Like us. We’ve mastered the art of creating landing pages that SUCK leads from ice cold search traffic.
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~jim
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