Something i’ve been doing while laid up is to listen to things…
Interviews, podcasts, movies, news, documentaries, stand-up comedy, etc.
i haven’t really had the temperament to watch stuff, so i just place my phone face down and listen to the audio as i fall in and out of consciousness.
Recently, i was listening to a clinical psychologist i’ve grown to admire, Prof. Jordan Peterson. I enjoy his take on finding purpose and meaning in life. Toward the end of the interview, Peterson is asked if he would return to teaching after having attained international fame for one of his bestselling books…
He said he found the idea of teaching a group of 50 people at a time to be outdated.
Most of his lectures were already recorded and publicly available. It made little sense to keep teaching the same class over and over to different groups of people.
I tend to agree.
With platforms like YouTube or some of the learning systems available such as Udemy, today it is possible to construct a course once and teach millions of people without any extra effort.
Putting aside the interactive component of teaching, I think universities will eventually make lecturers obsolete by switching to recorded, self-contained courses and probably licensing them from a few authoritative sources. I’ve actually recorded a podcast episode with a professor about the future of universities and education…and they’re adapting away from 4-year degrees and toward very modular programs with more hands-on training inside of real businesses.
I’d take this further to say there’s a trend we’ve been riding as infopreneurs, which the world is about to start catching up on.
There’s increasingly less value in “general” degrees and courses that give lots of ground work but stop short of applicable utility in real world problems.
People want to cut through the irrelevant and skip right to the very, very specific–wanting to learn just enough to solve an immediate problem–to gain a specific knowledge with tangible objective and immediate applicable utility.
I’m not saying there will be no need for formal education, but that IN ADDITION, we will want this extra education to supplement our careers.
Remember my 90 minute webinar series?
What i would aim to do in each webinar was to teach some specific result-oriented thing very quickly. eg, getting instant traffic in 90 minutes (traffic kickstart), building a google friendly website in 90 minutes (googly website), building a landing page with HTML in 90 minutes, etc.
I skipped all the groundwork and went right to teaching what was necessary to solve the problem at hand.
Sort of like that.
It’s what i call a “micro-course”. And it’s extremely effective and can be done in any field (not necessarily technical) and can be very lucrative.
Allow me to demonstrate…
How many regular non-tech people do you suppose want to take a four year computer science degree? I mean, adults who already have a career…how many would want to go back to school to take a computer science degree?
Not many, probably.
I took such a degree and i can tell you we learned about all sorts of things to do with computers from how they operate, networking, hardware, and software. We did a lot of mathematics, wrote state machines, did theoretical computer science, and so on.
While most of that stuff gives good groundwork for a variety of subdisciplines of computer science, the reality is in my career i’ve used very little of it. And to be quite fair, most of my classmates graduated from this degree and could barely program.
Would i recommend it to anyone who didn’t have a passion for computer science…just so they’d benefit from some technical knowledge in their business or in their real full time career?
It’s a lot of work with limited usefulness.
The average non-technical person who is not interested in making a career in computers is not likely to pick up a university degree for “fun” or even to try to solve some problem in their lives.
Now, there’s probably more interest in learning to program…say in PHP or Python.
Because perhaps someone not technical who manages a wordpress site could benefit from knowing some PHP so they could do some tweaks, fixes, or hacks with their site.
However, few people who run into a problem with their site are likely to say screw it let’s just learn PHP! And it would take a decent amount of time to master enough of the language to be able to apply the knowledge into WordPress specific tasks.
What would be infinitely more useful and popular, is a class for laymen to do something specific with WordPress….like customise a theme or tweak a plugin.
I came across such a thing some time ago, while doing some market research–a course on udemy called “Automate the Boring Stuff” (i’m not about to pitch it, this is just an illustrative example lol).
It is a micro course made up of 51 “lectures” no more than a few minutes each, totalling 9 hours of instruction. It helps non-technical people perform repetitive tasks by using the Python scripting language.
Things like renaming or grouping a bunch of files on their computer. Searching inside Word, text, and PDF documents for string patterns, sending themselves email notifications when certain events happen on their computer, and so on.
These are problems regular people face.
This class is POPULAR. As of today, it has over 500,000 paying students. At $10 per student, that’s 5 million smackeroos from a single udemy course!
I recommended it to my dad who’s in his 60’s and is a humanities professor–because i’ve watched him sit for days doing some manually repetitive task at the computer in an Excel document or something else, which eventually i would solve for him with a tiny script in mere minutes.
Heck, i even taught him regular expressions (pattern matching language) at one point which he now uses to do complex search and replace. I actually spend a few pages of Super Traffic Machine’s 6th User Manual teaching regular expressions to our students so they can solve a particular automation issue.
See, there’s utility in you teaching something very specific, you’re very knowledgeable in, to cater to regular people’s problems.
I think this is the direction we’ve been moving in for a while, with education and technology. Infopreneurship has always been about educating people in “niche” type of tasks like getting a better golf swing, training a dog to do some trick, impressing others by playing popular songs on the guitar, and so on.
But key to the success of it all is that the task should be doable without having to invest into learning the boring basics and the general knowledge. It’s got to be applied to a specific problem so the learner can get right into the utility of that knowledge.
There’s a lot of money and leverage in identifying a piece of specialised knowledge you have, and a unique application for it which the general public would benefit from and turning it into a micro course.
Even if you don’t have specialised knowledge, there’s no shortage of such courses already available looking for help in marketing them (affiliates). And they’ll pay.
This is how the Super Traffic Machine can help you.
In User Manual 3 (Offer) and 4 (Product) you learn a unique approach that BIASES an audience to buy what you sell.
While most people design a product and then seek an audience for it, we instead design an audience and anticipate their needs and desires in a product to solve their problems–build that sales pitch from scratch, step by step…
…and then we tailor, source, or customise a product that fits the criteria of your sales pitch. The result is a perfect marriage between the product and its audience. It works by default.
There’s all kinds of cool tricks we show you to get paid from selling products by others.
The Super Traffic Machine is truly remarkable–it is engineered from the first manual until the last to guarantee frictionless selling and fast growth.