Why Traffic Is Last, Of Course

Over the past week, i’ve spent more time in the hospital and been disabled from almost all activities of life. The brief times i’ve been well enough to work, i was meeting obligations to customers and clients.

Now that i’ve completed everything, i have a moment to talk to you.

Often people ask me why traffic is the last module in the Super Traffic Machine.

The answer is, because in real life, traffic IS the last thing you do.

Here’s what i mean…

I was listening to Jeff Bezos in a 2018 talk at the Economic Club of Washington. He touched on the need for enough sleep, which he requires of his top executives, in order to make a small handful of quality decisions.

He goes on to explain that he and his executives NEVER live in the current quarter…that their decisions are always 2-3 years out.

To the point that he finds it funny when he comes out of a quarterly meeting, and people shake his hand, and congratulate him on an excellent quarter. For him, it’s like, OF COURSE it was a good quarter…we designed it this way 2+ years ago, and NOW, we’re working on some future quarter.

This is telling of what it takes to succeed in business.

Smart entrepreneurs never operate without a plan. They’re always looking ahead, designing their success, not “winging it”.

When you start an internet-based business, contrary to common practice, you don’t sign up to an affiliate program, grab an affiliate link, and start throwing traffic at it and OMG WOW you have a “successful quarter”.

That’s not a plan. It’s a Hail Mary. Which is why everyone who does this fails so miserably.

In the Super Traffic Machine, i liken traffic generation to sending out party invitations…and the process of building your business, selecting your products, and preparing your marketing, to planning that party.

A party never unfolds for the host as it does for the guests.

We often host dinners at our home. My wife, Aya, plans out the evening at least a week in advance. There’s no just “swingin’ by” my place. Even when we invite people, it’s like, “Hey why don’t you come over for dinner. What time suits you…

…TWO SUNDAYS FROM NOW?”

Aya sits with pen and paper planning out the courses of the meal, what she’s going to need to buy in food, decoration, serving plates, cake tins, candles, etc.

We’ll discuss all the options, quantities, people’s taste, preferences, diets, cultures, allergies, religious requirements…

We’ll talk about if we need serving dishes, special equipment for cooking, and so on.

After she’s made all her plans and prepared the lists, she’ll begin actioning the plan by shopping from the various places she needs.

She’ll prepare certain time-consuming parts of the meal, well ahead of the dinner date.

She’ll buy fresh flowers the day before.

She’ll do her hair the night before, pick out her clothes, Adam’s, and mine…

Heck, we have a birthday dinner for my son tonight…and she has already set the table, from last night!

By the way, we’re not talking about having the queen over to the house. Many of our friends in Germany are either neighbours or students from the university i’m attending. But she’ll go through this no matter who the guest.

Right before guests arrive, she’ll do a final clean of the house, wipe down everything, set up some candles and incense at the door…

She’ll perfectly time the food going into the oven ahead of the guests’ arrival so as not to be cooking instead of hosting.

And what do you think is the FIRST thing a guest sees when they arrive?

You guessed it. The candles and incense at the door and the presentable family greeting them…and the aroma of the delicious food they’ll be enjoying shortly…the very things she prepared last.

What she prepared first, the food, is often the last to be consumed.

And guess what else?

When the dinner goes perfectly and people rave about our dinner parties and the delicious food and good time they have at our home…that’s not a surprise to her. OF COURSE it turned out this way!

She designed the night for success, two weeks out.

She busted her ass for it.

In the same way, with your internet business, you need to properly plan your success in advance, action it, and design the entire journey from start to finish. So when your guests arrive, consume your marketing, and buy your products…it’s “OF COURSE” to you…you planned it this way.

This is the reason why traffic is the LAST step of the Super Traffic Machine. It’s how you say, “Ok, we’re open for business”

We spend 7 months helping you plan, design, and action your successful business launch….before you send out those invites. So you get the “of course” feeling when you open up traffic and it all works exactly as planned.

Get started the right way and learn more about the Super Traffic Machine at the link below…

Also, don’t forget we send out extras by mail and post new and exclusive online course content about a variety of exciting topics in areas of skill and competency we believe online entrepreneurs should have….

This content has a deadline at the end of each month.

We do something new every month, and April is no different.

And we offer this free JUST for members of the Super Traffic Machine.

This month we’re planning to show our members how to build a DIRT CHEAP traffic campaign in Google that starts getting traffic within minutes of being turned on, and turning traffic into leads within mere hours.

Unfortunately i’m scheduled to spend more time in the hospital this week, so i’m not sure how efficient we’re going to be about preparing this content specifically. I’ll give you more details about it as soon as i’m underway with recording the videos.

In any case, if you want to qualify for the April Extras, you’ll want to join us before April 30th…which isn’t that far out.

Get started today…

~jim

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