Why Paranoids & Lunatics Should Stay Away From Google Ads

A reader asks…


“Hi Jim,

“I’m a video/YouTube SEO guy and I’m wanting to build an email list that will eventually sell my YouTube SEO course.

“I’ve done more than a few Google AdWords campaigns in the past having learned from Brad Geddes. And had pretty good quality scores in the 7 to 9 range. And so I know the importance of ad relevance to landing page theme in addition to other Quality Score factors.

“My question is can Bing or Google calculate the relevance of my squeeze page if it only have video? Or do I have to have text in order to accomplish high relevance.



Before i tell you the ugly truth about quality score… first, a quick reminder…

I’m sending my brand new printed companion manual for the Business Command Center to the printer in about 3 days. Just doing a final spot check.

In it, you’ll have all the detail to build your own elegant, fully functional business website ready to sell products/courses and make money, without ever having to pay for the 3rd party services everyone else is stuck paying for. Your site will be equipped with all the tools you’d ever need (a sophisticated landing page builder, theme builder, world class email autoresponder, funnel builder, course creator, and more)…

… all built on the same professional cloud infrastructure that powers the biggest websites in the world.

And ALL for free…(ish?) Mostly free.

Not only that, i’m compiling a video presentation where i’ve documented the exact process of how i got Amazon’s approval to send 50,000 emails per day @ 14 emails/sec for 0.01 cent/email (ie, $0.0001/email)–by far THE cheapest unadulterated email marketing for any high volume sender…or anyone who aspires to be one. BTW it’s free for the first 14,000 emails every month too. i show you how to integrate it right inside your website, with world class email marketing software you own.

Recently, i had to find an alternative solution for a friend who was rejected by Amazon when he applied (he didn’t follow my process, unfortunately, and was rudely disapproved). The closest next cheapest option was more than 10x the price. And when you’re sending millions of monthly emails, that’s 10x too much.

So, if you’re an active subscriber of the Super Traffic Machine, you don’t have to do anything more to get the new manual. You’ll receive it in the mail when it ships. And the video, i’ll send you an email soon with details.

On the other hand, if you are NOT an active, paying subscriber of the Super Traffic Machine, join now to get these earth shattering bad boys.

Oh…did i mention these are just the BONUSES!? Yeah motherfucker, that’s just to sweeten the deal so you’re out of excuses to not get the full Super Traffic Machine curriculum and build a killer business online.

Deadline for these crazy bonuses is around the corner. The 1st of March is the absolute latest deadline to join and qualify for these bonuses.

Join here…


Ok, that was a bit of a long digression. Sorry, back to the question.

Let me answer it real quick…no, you don’t need text, Google automatically transcribes videos and runs them through their relevance and review filters this way.

But it’s a bad question anyway.

Way too many advertisers get paranoid about numbers like Quality Score and Click Thru Rate.

Are YOU like that too? Do you constantly find yourself sitting by the edge of your seat agonising as these figures dance around?

i don’t.

For years, i’ve run campaigns where i don’t even KNOW my quality score because it’s off. I don’t give a rat’s freckled dick about it.

Unlike Brad’s philosophy, i do nothing special for Quality Score.

It’s a feedback mechanism for people trying to troubleshoot why their ads aren’t getting as much traffic as they’d like…and if getting traffic is a problem and you’re paying for it on Google, you’ve got WAY bigger problems. Most of the time i’m trying to filter out bad traffic instead of trying to get more of it.

So if you’re still starved for traffic and you think quality score is your problem, take it as a signal to diversify your keywords.

Unlike what most people believe, a low quality score, does not get you “slapped” or “banned”. The Quality Score simply tells you which keywords are probably not working well for you and instead of fighting to convince Google otherwise, you need to leave them the fuck alone and move on. There’s tons of other keywords that probably suit you better.

Delete them, keep them, doesn’t matter. If you have alternative keywords that are producing traffic, the keywords with low Quality Scores shouldn’t bother you.

I’d rather you spend time focusing on things that actually matter – conversion and customer retention.

I know, this flies in the face of conventional teaching about Google Ads. But this is an approach that leaves the heavy lifting to Google who’ll manage your campaign much better than you ever could, with realtime adjustments and data driven decisions you couldn’t even dream of making. We give Google some direction and the traffic keeps coming, we keep converting it, and we don’t have to worry about it anymore.

It’s a whole philosophy and you’re not going to get it by just ignoring quality score…your entire business and your mindset need a shift.

So if you’re interested in finally laying down a low-maintenance affiliate business that produces traffic and converts it to sales, check out the Super Traffic Machine.

It’s a complete step by step guide to building your entire online business from nothing, with little time, and little money to spare.

Click the link below to learn more…

And don’t forget the killer bonuses just for subscribers who join this month expire in ~3 days. So be quick n all.


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