I’ve said it before, I’ll say it again:
We’re in the “age of the skeptic.”
It doesn’t matter how great your advertising is, how polished your websites look or how “killer” your product/offer is. In fact, even if you’re honest as the day is long, they see your great offer and they’re like the guy in the old adage who smells flowers and immediately starts looking around for the coffin!
They just don’t trust you.
Sorry, boss, that’s just how it is.
And who can blame them?
In the past few years your customer has been conned, lied to or in some way hurt by everyone she’s trusted — bankers, mortgage brokers, investment advisors, teachers, politicians and, yes, goo-roos selling them with “killer” advertising.
Your customers no longer have access to “easy money.”
Which means they’re FAR more protective of the money the DO have, and aren’t just going to buy because you have a cool headline and a “killer” offer.
What else do you want me to say?
It’s bleak out there.
But it’s also a HUGE opportunity if you’re willing to step up and start sending regular emails.
I suggest you start TODAY.
Don’t put it off.
Don’t hold out until you “feel like it.”
Don’t even wait for inspiration.
Just sit down, and write your list an email that brings value to their lives and also sells your product.
And, most importantly… it works.
For more ways to get people eagerly buying from your emails almost every time you push that “send” button go to www.BenSettle.com