Once upon a time I got in a “tiff” about email.

I was working with an Internet marketer on a client project, and we got into a bit of a…disagreement… about how best to sell with email. It was his contention you should never sell to new subscribers off the bat.

The reasoning went a bit like this:

Let them “incubate” first.

Then, after you’ve gained trust, show them your product.

Make sense?

Not to me it doesn’t.

In fact, I think it’s crazy, completely unnecessary and does nothing but hurt the people on your list in the long run (not to mention your sales).

How?

Well, let’s put it this way:

Imagine someone with a urinary tract infection.

It hurts like hell just to pee.

Nothing he’s been prescribed works, but you have a product that solves that problem quickly and naturally, without spending very much money at all.

Are you going to make him friggin’ “incubate”?

Or show him what he WANTS?

And by the way, pain takes all kinds of forms — could be a physical pain or just a desire to have something they don’t yet have (money, knowledge, a spouse, whatever).

Plus, here’s something else to ponder:

You may only have one shot to make the sale.

Real life DOES happen.

Spam filters kick in.

People’s webmail gets full (so emails can’t make it through).

Or their ISP zaps your emails.

If your life depended on it… if your prospect’s life depended on it… would you risk trying to “incubate” them for a week or whatever… or at the very least show ‘em what you got right off the bat?

I’m not saying to be pushy about it.

Or even blatant.

But withholding your product is unethical.

Now, here’s the good news:

There are ways to email so you both get sales and build trust — including ways to sell where people don’t mind at all.

(They even look forward to it!)

Yes, this is possible.

And I can show you how in my daily tips at www.BenSettle.com.

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