Ban: “to prohibit, especially by official decree”
As the self-proclaimed supreme rulers of the online universe, Google has the right to do as they please (tongue firmly in cheek). But what does this mean for you, the honest advertiser, and how can you fix something when you don’t even know what you did wrong?
Let’s have a look at a few of the main reasons for Google’s “guillotine approach” to AdWords account management:
– “Get rich quick” schemes
– Sites that gather personal information from visitors
– Websites that spread malware
– Selling counterfeit goods
Well that seems obvious doesn’t it? But you’re not doing any of the things listed above and you’ve still been banned! Let’s dig a little deeper into the mindset of this omnipotent entity…
Google strives to create a “safe and positive user experience” when people visit their main site or any related site (i.e. a page you link to by using their search engine). They will evaluate both your ads and your landing page (or website) regularly to ensure you remain compliant.
When someone visits your site it must be clear what product or service you are providing. It must be easy to navigate and feature original and relevant content. The keywords that you use in your Google AdWords campaign must also be related to your ad copy and to the material on your website. Congruency from start to finish is key.
Policies, Terms and Conditions…oh my!
I’m going to say this once, then I’m going to say it again…READ THIS STUFF. It’s boring, it’s long and it’s incredibly important to your online business longevity. If you follow the rules you can play their game and win. If they change the rules, and you still want to play, then change with them.
It’s What We Do!
Here at Yaghi Labs, we lock hundreds of over-achieving computer nerds in a tiny room and have them spit out phenomenal Google AdWords campaigns by the minute! Well, not really, but you get the idea…this is what we do for a living…
If you’re tired of fighting a losing battle with the big guys, and want know more about how to “tweak” your online business in order to achieve massive results, then listen and learn at http://jimyaghi.com/ylacademy