A naive reader asks…
“As an entrepreneur, which one is [a] better drive[r] for you: following your passion or fulfilling market demand to make loads of money?”
I don’t like the question. i think it has a bad premise. But i’ll address it anyway.
You’ve probably heard that if you want to succeed in business, you should follow your passion.
Problem is, most people don’t know what the heck their passion is!
I’ve spoken to countless wannabe entrepreneurs who were under the illusion they can leave their 20+ year work career in say, finance, engineering, law, or whatever…get online, buy a handful of info products, and they’re ready to start selling bullshit from China on Amazon, info products from Clickbank, or copywriting services.
When i suggest they instead build a business related to the long career they’ve had…they brush off my excellent advice and insist their new direction is what gets them excited. Their vast experience bores them and it’s the last thing they want to build a business around.
They are idiots.
Are you seriously telling me that anyone is actually PASSIONATE about being useless at doing things you aren’t even cut out to make money from?
If you’re so determined to divorce yourself from your career because you’re “bored” and “burned out” and you’re using “passion” as your excuse to compete in a saturated market, where you’re both underskilled and underqualified…
Forgive me…YOU ARE A MORON!
Look, if you had a 20+ year career, you have intimate knowledge about some problems and pains that need solutions in that market. These are problems your average Tai Lopez types, who didn’t have your career, aren’t even aware of.
In this case, when you turn your back on your experience, you’re not choosing money over passion…you’re naively throwing away your only advantage.
Some people think passion is what they feel around a hobby.
For example, food, or photography…
Truthfully, few are good enough at their hobby for anyone to seriously pay them to do it.
Even if they were, this type of thinking is in JOB terms. A business doesn’t require its owner to be good at or even enjoy the “doing” part of the business–that’s what employees are for.
As an entrepreneur, your role is to organise and strategise about how to connect people who have problems with solutions to their problems.
It’s not important if you’re the one rendering the fulfilment or you’re doing it some other way…like using employees, automated software, or a product you’re an affiliate or licensee of.
What is of value is what you bring to the table an intimate knowledge about a market and their pains and problems… along with an opinionated idea of how those problems should be solved.
Passion doesn’t really have a place here. Only knowledge and experience.
Certainly it helps to have a strong non-financial motivation. Because there will be times, especially in the early days, when the money SUCKS and you need something else to keep you excited and pushing forward. But passion isn’t enough on its own to carry you through all the tough times ahead without a decent financial reward around the bend.
Financial reward comes from providing solutions to people whose needs aren’t well enough known nor adequately fulfilled by others. Not from joining the ranks of the zillions of amateurs doing the same scummy things, badly.
This is why in the Super Traffic Machine, our first exercise is to identify your skills, knowledge, and interests. We engineer an audience that suits you perfectly. We identify their every deepest pain, need, frustration, and desire. We consider solutions and study the competition. Then we build a business around solving that audience’s unique set of problems.
What we do, it’s absolutely disgusting in its calculated shrewdness.
You don’t need to build or fulfill products or services yourself.
The end result is a business you ENJOY launching because it makes money and few can compete with. i think you’ll find it easy to locate your “passion” behind your chest somewhere when you’re killin’ it AND you know your stuff.
Get started with the Super Traffic Machine. Click the link below:
Just one last thing. If you are someone without skills, knowledge, or experience, this program is NOT for you. If you bring no experience to the table, don’t realise you have value, or stubbornly refuse to use your advantage, there’s little anyone can do for you.
If you have an advantage or believe you may have hidden experience buried inside but don’t know how to get it out, we will help you identify and use it expertly to launch an incredible internet business.
See you inside!