What is a smart but slightly unethical business strategy?

This is a bit unethical, but i reckon it’s totally justified.

Check out this hilarious story from a Super Traffic Machine customer…

[QUOTE]
    “So someone on Reddit was whining about how expensive my course is and he was basically asking people to help him financially! Someone came along in the comments section and said he had purchased my course already and he was offering it to people for free.

   “I only found out about this thread because one of my subscribers emailed me about it.

    “Instead of freaking out, I joined the conversation and pretended to be a freebie seeker. I asked him for a copy. He emailed it to me. I got his email address then blocked his access! LOL

   “Meanwhile the original reddit post is locked but it’s still up, making me sales.

    “What’s funny is the product isn’t even really mine. I just license it with some value-adds using one of the methods you showed us in STM. I am surprised people are even talking about my course online, let alone think it’s worth pirating!”

[/QUOTE]
 

Hahaha! It’s so smart and dirty, i love it.

What’s impressive is how, even though the product is not entirely his creation, his marketing and positioning is what caused such brand loyalty.

Where’s the loyalty? Oh let’s see…

    1. One guy takes to social media to bitch about not being able to afford THIS product in particular. Are there no others that can do the same job?

    2. A LOYAL subscriber reports the theft. Self explanatory.

   3. Another guy bothers pirating the product (keep in mind he had to buy it first). if the pirate placed little value on it, he  never would’ve purchased it nor giving away copies to others.

   4. Other people are curious about the product to ask for a pirated copy while it was being given away. 

  5. Yet others read the post, and are curious enough to seek out the source and pay full price for the product, when the post was locked and the pirate was stopped.

Dang straight. All this, is a NORMAL occurrence when you build a cult following around your affiliate brand.

Your loyalists, they go to great lengths to get your stuff. Even if they can’t afford them, they will do anything… save, beg, borrow, or steal.

Your loyalists become militant in their defense of you. They adopt your enemies as their own. They report breaches to you. They love all you love. They forgive your mistakes and make excuses for you when you screw up.

Heck, some of them will straight up imitate you in things that don’t even matter.

This was NOT an accident by any means. 

There’s an exercise we do in the Super Traffic Machine in which we identify loyalists BEFORE anything. Then in our marketing we speak exclusively to them, ignoring and straight up PISSING OFF everyone else.

By bonding with your most loyal base, at the expense of everyone else, you don’t actually reduce your market.

You simply make them more militant while making no deliberate effort for anyone else. There is a small handful who will be disgusted and repelled by you, and they do not matter. Then there will be others who will be envious of the relationship you have with your loyalists and they find their way to you. You don’t bend to them.

It’s a combination of talking to the right people and talking about the right topics, in a certain way. I teach you how to do it in detail in the Super Traffic Machine.

Read more about it at the link below…

~jim

Jim Yaghi

Jim Yaghi

Foremost Home Business traffic expert, Jim Yaghi is a Computer Scientist and Mathematician who used to build search engines for a living. At 16 he created a mildly popular social network and has been an online entrepreneur for over 15 years. In 2006 he rose to the #1 Affiliate rank in many Home Business programs (most notably Magnetic Sponsoring). Today he's best known for hatching the first industry-wide viral campaign to reach all major social networks, for hosting a top-10 Internet radio show for entrepreneurs, and for shattering industry sales records with his best-selling, easy-to-follow online marketing courses PPC Domination, PPC Supremacy, and Traffic KickStart.

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