One thing’s for sure…
Whether or not you’re afraid of this Corona pandemic, things are not “normal” ANYWHERE right now. Everyone’s impacted.
I know there’s people who think it’s a hoax, conspiracy, or hype. Perhaps the media and governments manufactured a disaster to take our liberties, control our minds, etc, etc.
I won’t argue with them. They might even be right.
Instead, i’ll tell you this…
Not for myself, mostly, but for my family….They’re all over the world, siblings in New Zealand and Jordan…parents in Dubai, and my wife, son, and I alone in Germany. Each country is impacted by the crisis differently and each dealing in its own way.
If you’re also afraid, you might have even more reason than me!
Perhaps you’re from one of the worst hit countries–maybe you have loved ones in intensive care, quarantined, or you could be stranded far from everyone you love.
Or perhaps you’ve had to close your business, lost your job, or took a pay cut.
If that’s you, i pray for your safety and for your family’s safety, and i hope for your reunion with all your loved ones under the best of circumstances.
For most, the biggest change in our lives right now is we’re confined to our homes with plenty of time on our hands.
While you stay home and stay safe, i also hope you’re taking your fears and extra time and putting them to good use in planning a prosperous future.
Because this is an uncertain, frightening time for everyone. And while economic recovery will probably be slow, there’s a good chance that we won’t really be going back to “normal” ever. Things have irreversibly changed.
We need to be prepared for what’s coming.
In Germany, for a while the situation escalated pretty fast–the last few months were rough (we’re just starting to open up now).
i pulled my kid out of school long before schools were officially off, stocked up on supplies well before shortages, and abstained from human contact before it was socially acceptable to tell friends you didn’t want them contaminating your home.
to make matters worse, i had recently come out of surgery and was having a painful recovery (or lack thereof–there’s a few more updates on this coming). But i was reluctant to venture out and see my doctor for help.
despite all that’s going on, i’ve been hard at work getting our new internet marketing learning platform up and running. I’ve been FLOORING it, stepping up my client-work game, hoarding traffic and converting it into hundreds of thousands of dollars in sales for them.
Because i recognise that after the crisis is over, life will go on, and i have to be prepared for what’s coming.
You see, in times of crisis, the status quo is challenged by necessity. Often, these changes come in “temporary” then end up sticking because they had always made sense but traditions had previously got in the way.
So, for example…
during World War II, women took over men’s jobs in factories to cover labour shortages–but when the war was over, women were reluctant to return to house work. Tradition was the only reason that women did not work outside the house before. Otherwise it made perfect sense. The war crisis challenged that norm and changed it.
Similarly, during this corona crisis, many things we traditionally did in person such as our kids attending school or people going into an office to do a job–these things are now “temporarily” being tried digitally and from home.
If these changes work, they’re likely to continue beyond the crisis and to become our new normal.
Over the last decade we’ve seen major house-hold name retailers shuttered in favour of online versions of themselves or eliminated entirely because of competition from the likes of Amazon. Certainly there has been a consumer trend toward more online shopping, but for some reason, we haven’t quite been able to let go of the physical store.
In reality, do we actually need these physical places?
Or do we keep them merely for the sake of tradition?
For many, the family outing is their weekly shopping. For decades, teenagers “hang out at the mall” on weekends and after school. Under normal circumstances, it’s hard to let go of these traditions cold-turkey.
Today, with entire towns shut down, ALL businesses are inaccessible to the public–save the few equipped to sell online. The traditions of going to the grocery store or hanging at the mall are being challenged, at least on a temporary basis, and instead…
We are “beta testing” a COMPLETELY online shopping and delivery experience for all our needs.
If it works (which i think it will), then it will likely stick and we will see many more shopping destinations close and online shopping for everything will be the new normal.
It’s probably not far-fetched to see companies innovating virtual reality alternatives for trying out clothing, hanging out with friends at a mall, and so on.
These changes were already happening but the corona crisis will accelerate everything.
On the flip-side, many businesses and people will be left behind because they failed to recognise the change as coming.
So how can YOU be prepared?
Well, if you’re running an online business, then you’re already in a good place. But you’ve got to step up your game and scale HARD now because lots of new competitors (with deeper pockets and established reputations) will be trying to get a slice of your pie.
On the other hand, if you’ve been dabbling and back and forthing for years in online marketing…the easiest and most lucrative online business anyone can start today is a variation of affiliate marketing–
not in the traditional sense where you become an affiliate for a business that says, “Send traffic to this page, we’ll take care of all the selling and you’ll earn a commission for every sale you generate.”
Even if it were feasible to profit from such a business today, i would never recommend it.
What i mean is to build an audience around an area of knowledge in which you have a deep understanding. An audience interested in hearing your opinions, thoughts, and points of view on that topic. And then source suitable products to promote to them.
THIS is thought leadership.
If you’re interested in finding your voice and learning how to build such an audience, check out my DIY Super Traffic Machine home study program.
It spans 8 months of mastery for every aspect of affiliate marketing, the proper way…the way i think it should be done. It’s a dependable way to build certainty in an uncertain economic future.
Check it out at the link below…
Until next time. Stay safe!