I do the weirdest
part of managing traffic for clients is explaining these weird decisions I make.
if the client thinks they know a thing or two.
one guy I’ve been butting heads with the past couple weeks for instance. He’s
one of those nickel and dime types who thinks every click should result in a
sale from day 1.
whining about cost vs sales…after about $200 of spending from a planned
think I’d go in there and start split-testing like crazy to drive down the cost
paid per click.
I did no
Instead, I did
the exact opposite. I raised the “cost per click” bid to almost double in some
Arghh….that will take
too much time to explain in detail here.
A few short
hours later, we had more conversions than any day before.
also more clicks (ie, traffic).
And finally I have some traction in the campaign to actually start doing my thing i was hired to do.
Did his cost
per lead go down?
went up a little.
But here’s why
it’s irrelevant and doesn’t bother me.
other sources of traffic, PPC is NOT a one-time “milk it for all it’s worth
before it stops working” type of thing.
then you forget.
of like a garden hose attached to a tap. You turn the tap to get the water
flowing and you expect a little misdirected splash until you get a chance to
walk over to the roses and point the hose at them. Only then can you go into “cruise
PPC is like
have to SET… before you can forget.
Once your campaign
is set, you can literally walk away and let the traffic roll itself uninterrupted for months
or years even.
My point is…
If you want your traffic on cruise control, you have to invest into the
setup process first and you’ve got to be ok with missing the mark a little in the
The automation makes it all worthwhile.
seem to get their heads around this idea.
Instead, they want
to fill a bucket with water, take it to the roses, water some of them, then return
to the tap for more…Without losing a single drop of water along the way.
cool if you want to keep doing that with your traffic forever.
But my honest advice is, DON’T think
about PPC traffic. It just isn’t right for you.
PPC is for
lazy/busy people like me.
If you don’t
like complicating your life with traffic and you fancy the idea of putting
it all on auto-pilot, then you can watch how I do it in Traffic KickStart.
demonstrate how to get your traffic “set” with only a $5 daily budget if that’s
all you can invest.
And people love it. That’s why i keep selling it.
Plus, inside I explain
some of these weird decisions I make–which even seasoned PPC experts don’t get.
the details all in here…
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