Got this question about traffic:
“What methods do you recommend for driving traffic – if you don’t like social media? PPC? Organic? Other?”
Seriously though, I’m not against social media.
It has its uses for traffic.
Like, for example, FaceBook PPC.
If the ad-approving powers that be at FaceBook don’t cause you to want to stab your eyeballs out with a screwdriver (they reject a LOT of perfectly good ads) it can be a great lead source depending on the market.
SEO can work, too.
(Although, I think it’s way overrated and non-reliable.)
Another source is podcast interviews.
Writing guest articles for high traffic sites.
Solo email ads.
And the list goes on…
Try it all and see what happens.
Some will work, some won’t.
But you won’t know until you try.
So definitely make sure what traffic you do get (big or small) doesn’t go to waste by not knowing how to convert it into sales.
That’s where email comes in.
Hey, let’s face it:
You can generate all the traffic in the world.
But if you don’t convert it, what happens?
That’s right… nothing.
And I’ve seen emails (my own and other peoples’ email campaigns) increase response from as little as 1-2% to as much as 20% over time just by adding long term follow up emails.
That’s a big chunk of change.
Certainly nuttin’ to sneeze at.
For advanced email training, go to www.BenSettle.com.