Hehe, Funny story…
Couple years ago, I was instructor at a closed mastermind in Pasadena, California.
I addressed the room:
“Suppose you were on Google searching for, I dunno…say, ‘gay porn’…and you saw this ad…”
(Members in attendance: a pastor, a Mormon, 2 seniors, a few ladies…)
Me? Unworried. I couldn’t care less. The example wasn’t to make them laugh. I’m not a clown.
There was an important point to be made.
The reaction was mixed giggles. Except one side of the room, where the youngest, most “hip” group sat–they had bewildered, mostly confused looks and I could not understand the reaction.
Session ended well after midnight. All of us starving, beaten, and tired…we socialized with the group and THAT was the first time I became embarrassed.
I was told that TWO of the members of the “hip” younger group were gay!
Before I tell you what happened next, let me get to the point of this message…
The lesson I shared in that “embarrassing” example was an important traffic tip.
People are MULTI-DIMENSIONAL. They are, after all, people…not keywords, as most marketers like to believe.
Take you, for instance:
You’re a marketer and you care about leads, traffic, conversion, business ops, and affiliate programs.
But are ALL your searches about these topics?
I mean, what YOU type at the search box could be ALL KINDS of stuff. Yes, even triple-x sites and odd fetishes, 2 girls and a cup, jap eel-eating, and all that. C’mon, these are amongst the top uses for the Internet!
While you’re browsing your strange websites in private you see an ad about a way to fill your business (not your cup) with traffic, and it catches your attention…wouldn’t you click it?
You have LOTS of interests, besides your “this minute” interest.
And you’re more likely to buy from my traffic ad while looking at naughty stuff than you would from all those free weirdo video sites you look at, ya freak.
That’s one of the secrets I use to set lead-getting records.
It’s all in how we write our ads. And you can get us to write traffic-impaling ads for you here.
Oh yah, about the two students in my story…
There was no need for ME to be embarrassed. Apparently, the reason for the strange looks they gave me was…
In the back of the room, one of them was showing the others porn (of the gay variety) at the EXACT moment I made my example! They thought they were busted! haha
Talk about a case in point. 🙂
P.S. Click the link and stop wasting your time online.
pps. i can tell what you’re doing when you think no one’s looking
ppps. stop looking at porn
pppps. hand off snakey
pppppps: sorry ladies
ppppppps: don’t target xxx keywords, that’s just stupid