To Capitalise or Not to Capitalise

From time to time, i’m asked why i don’t capitalise my i’s in Emails.
Reader, you must forgive me for saying this…but an idea that has been beaten to hell and back is that of “Personal Branding”. In my opinion, it is a STUPID concept.
At least most people’s understanding of it is.
Plastering their face all over everything. Talking about themselves. How cool they are. How much money they make. Who their friends are. What their oh so amazing life-style is like.
Giving personality to your business is not achieved by publicly stroking your own ego.
 

To be honest, all that stuff makes you sound like a super-dick.

Rubbing your “success” in a potential customer’s face is not going to make them like you, trust you, or buy from you.
No body cares how much money you make – clearly you do it by taking their money.
You are NOT the most important person in the world.
 

THEY ARE. The customer is.

And that is why, i don’t capitalise the word “i”. Because i am insignificant. My reader is THE MOST important person in the world.
Reader, at this website, YOU are the most important person to me. You get a capital letter, i don’t.
 
jim
Learn more about the perils and benefits of Personal Branding and how to properly use it in your business at the  The YaghiLabs Internet Business Academy. We’re taking new enrolments now.

http://jimyaghi.com/ylacademy

 
 

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Jim Yaghi

Jim Yaghi

Foremost Home Business traffic expert, Jim Yaghi is a Computer Scientist and Mathematician who used to build search engines for a living. At 16 he created a mildly popular social network and has been an online entrepreneur for over 15 years. In 2006 he rose to the #1 Affiliate rank in many Home Business programs (most notably Magnetic Sponsoring). Today he's best known for hatching the first industry-wide viral campaign to reach all major social networks, for hosting a top-10 Internet radio show for entrepreneurs, and for shattering industry sales records with his best-selling, easy-to-follow online marketing courses PPC Domination, PPC Supremacy, and Traffic KickStart.

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