Not long ago, I wrote an article about surveys.
Specifically, how they can be dangerous when you ask people how often they want to hear from you by email. Big, big, big mistake that practically guarantees you not only leave piles of the green stuff on ye olde table, but also do your customers a huge disservice to boot.
Well, guess what?
I recently got wind of ANOTHER mistake just as bad.
Maybe even worse.
And that was someone doing one of these email surveys and then, after the opt in, showing this kind of verbiage:
“You’ll hear from us once per month,
and we promise we won’t bother you
anymore than that.”
This is absolutely insane.
Let’s face it… if you want to position yourself as a leader the last thing you would do is go… “oh, uhm, sorry to bother you and waste your time, but, uhm, would you be willing to read this email that can help you with your XYZ problem?”
I don’t think so, Daredevil.
You’re not imposing on people.
You’re showing them how to eliminate pain in their lives.
Offering them hope.
And giving them answers.
Why apologize for it?
Anyway, ’nuff said.
For tips on how to write emails your website visitors will look forward to reading and buying from, go to www.BenSettle.com.