So we were talking about conversion rates on landing page with some of my boys.
And we mocked the crap out of the dipshit Gooroo landing pages that convert at supposedly 60%
…or 90% even.
I’m not saying no one is allowed to have high converting landing pages –
Just that it’s misleading to quote a x% conversion rate on a page without saying what the traffic source is.
That by itself can skew stats to the high or LOW side of conversion.
It’s why real marketers always want to know where the traffic comes from before writing a landing page.
Exaggeratedly high conversion rates are a dead-give-away of someone trying to fug with your head.
Probably so you’d send traffic to them. (doesn’t matter to them if you waste your money, as long as they don’t have to advertise).
Make me think back to how NAIIVE I was when I started.
My 2nd ever PPC campaign was for an affiliate program.
They provided an ad and a landing page which were supposedly the best performing since the beginning of time itself.
Gooroo (let’s not name him), claimed that his cheesy-as-FUGK ad pulls at 18% Click-Thru.
And his landing page converts at 40% at last count.
Well, I took both the ad and the landing page to Google Adwords and ran them to see if I can improve on it.
The ad NEVER got more than a 1% click-thru. No matter what I tried!
The landing page converted 6% of clicks to leads.
I assumed, at first, I was doing something wrong. So I read carefully every line of his gay eBook trying to find the one thing I missed and couldn’t find it.
I concluded, “Well this stuff is from years ago, maybe things changed.”
And went on to build my own landing pages and ads and became the current bad-ass I am.
But here’s the thing I found out dude…
These ridiculously high numbers, especially when Gooroos with affiliate programs state them to affiliates, they NEVER come from Cold Traffic (like PPC).
Actually, let’s not say “NEVER” so I can cover my arse from the doubting thomasses.
Their traffic comes from either their OWN mailing list…or the mailing lists of their Joint Venture partners.
They try not to tell you this, because if you knew that you’d be like OHH…well I wonder why the conversion rate wasn’t higher.
I mean, someone on the Gooroo’s mailing list, they already handed their emails over along with their souls long ago.
They should have NO resistance to giving their email again to the same dood who’ll just put them on a SUB LIST.
So yeah, 90% optin rate…good job Gooroo buddy. 90% of the 10% of people who read your emails opted in again..that’s fabulous. And oh yeah, even if you did get a REAL 90% conversion, you didn’t pay for any of those leads, your affiliates did.
But for the rest of us who pay for our traffic…we’re better landing page makers than the Gooroos.
Our Done-For-You Traffic landing pages are DESIGNED FOR COLD TRAFFIC…the kind you pay for…the kind that had better convert or else…
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Use the link above to get the traffic source AND landing page and ignore those Gooroos.
We’ll replace their stupid landing pages made for their own mailing list…with the kind of landing page that will create your own mailing list.