You know what’s annoying?
Social Media share buttons.
Ever since they got invented, readers got super lazy and marketers got super concerned with them.
Social media share buttons BLOW (no gay slur intended).
And I’m not just picking on social media either. Email open and click stats blow too.
I think what happens to marketers is, when they post sales material, it feels very “one-way”. So they look for a little feedback or interaction that indicates their message was seen and well-received.
But getting a sale IS the ultimate feedback. Everything else is a FAIL.
Seriously, when I write an email, for example, I don’t need a pat on the back for moral support. Yeah, yeah, “good shit here son”, “nice email”, “great copywriting”, “love your shit”.
I know it’s good. What I want is for my sales material to possess you like a demon, take over Cinderella body and compel you to walk up from your basement bedroom, go to your mum, punch her in the nose, steal her credit card, and buy my shit!
Notice too, it’s always the non-buyers who have a positive supporting comment for you?
If your content was so great, it woulda sold them. But they suck and your material sucks harder.
What does it matter if your email gets 80% open rate…or you get a 28% click-rate? Or you get 30 retweets and 50 Likes?
You succeeded in getting opens, shares, click, comments…WONDERFUL. Big Whoop. Honk, Honk. FAIL MOTHAFUGGAA, there aint no sale.
I don’t believe in any of these stats. They mean nothing but a pointless ego boost.
I post articles to betternetworker that get NO votes or shares but lots of views and it makes me SMILE. Because it means people are CLICKING my call to action and not wasting time with the “pat on the back” buttons.
I intentionally write emails often where the call to action link is buried at the bottom, to hide it from some of my subscribers that I don’t want seeing it.
I sometimes write quiet subject lines designed to REDUCE my open rate.
And sometimes, I intentionally make the call to action weak instead of hard.
These secrets I will never tell.
Unless you join me in a one-on-one consultation. At which point, I’ll be obligated to share with you how to turn your content into frequent sales and traffic, without the pats on the back.
Here’s where to apply…
Good luck getting in. The internet crawls in today’s windy weather.
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