Tag: quality score

How To Build A PPC Landing Page

5 ways to build a PPC landing page that is embraced by Google (& Facebook) and “proofed” from technology changes so you benefit and improve the overall effectiveness of your efforts.

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How To Bid Optimization

Focusing exclusively on the most effective keywords in a PPC advertising campaign will help minimize your costs. This is the primary goal of any bid

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Double Digit CTR – Part 2

Yesterday I told you about a PPC experiment I ran that resulted in a 12% CTR over the span of an entire day.
Today, I want to share with you Experiment 2. But before I do, let's talk about a couple of your concerns here:
Why is a high Click-Thru-Rate (CTR) & Zero Conversions Considered a Success?

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Does Google Hate Affiliate Advertisers?

Yesterday I was forwarded a message from a distressed fellow reader who discovered all his campaigns were disapproved for violating Google's terms of service.
Here is his story (as posted in comments):
Scott Phares • Jan 31, 2009 @2:49 pm
Hi Jim – Google changed the rules yesterday. All my ads were disapproved or their Quality Score went so low they won’t ever display. I called an 800 number I have for Google and spoke with one of their adwords reps. Google no longer considers network marketing, affiliate marketing and MLM businesses as “valid” businesses.

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Why You Should "NOT" Use Your Keywords In PPC Ads

There's a LOT of people teaching that in order to get a high quality score, high Click-Thru-Rate (CTR), and high conversion you MUST use the keyword you bid on in your ad's headline and body.
Is that true?
Well, I put it to the test because I never believed it for a minute.

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