A reader emailed me recently asking: ‘Ewan, how much should i spend on a good ppc campaign? I have heard some people say you need
Know when to say when… Do you need to hire an Adwords expert? This post likely confirms what you already (unless you don’t know).
I just learned about a Google experiment that you can use for keyword research. This is another tool that helps you go wide and find
It’s pretty tedious to bid on the broad, phrase, and exact match versions of your keywords. An Adwords Wrapper Tool will give you a quick
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