Google Adwords can show one or more ads per Ad-Group. Ads that share an Adgroup are called Ad Variations. They may be a combination of
Yesterday I told you about a PPC experiment I ran that resulted in a 12% CTR over the span of an entire day.
Today, I want to share with you Experiment 2. But before I do, let's talk about a couple of your concerns here:
Why is a high Click-Thru-Rate (CTR) & Zero Conversions Considered a Success?
Today I decided to try something new with my Google Adwords PPC ads.
I added 500 keywords to the SAME adgroup and gave them individual bids. That's pretty crazy for me considering I usually have ONE keyword (with 2-3 matching types) per adgroup. And so far it's been working brilliantly for me.
But today, I decided to give the multiple-keywords-in-an-adgroup trick a go–it's part of my original 1,000 leads/day challenge I set maybe a month or so ago (if you remember).
Guys, don't panic, don't get frustrated, and don't be so quick to give up.
There are resources out there that are meant to make it easy for every single newbie. Most of you are simply not tapping into these resources at all! You're entrepreneurs here–this is what we do–we figure things out and we don't give up till we do.
Experiment 3 – Split-Testing Ads to Increase Conversion
Over the weekend, I began testing a second ad variation. The reason was that of the two running ads: Ad #1 had a click-thru-rate of 15% and Ad #2 had a click-thru-rate of 3.5%.
Additionally, Ad #1 (higher CTR) was converting at 7%, while Ad #2 (lower CTR) was converting at 17%.
I killed Ad #2. Then created a new version of it with the same body because it was most likely responsible for the high conversion rate–and replaced its headline with the headline of Ad #1 because that is the most likely cause of the Ad #1's high click-thru-rate.