Apple CEO, Steve Jobs, handed in his resignation to the Apple Board of Directors on August 24th, stating that he is no longer able to meet his duties and expectations as chief executive. He recommended that Tim Cook take his place as head executive of Apple.
Many shareholders believed this was a sure negative for Apple –
Jobs was known for his influence in the way products were designed and directed. The fear was that without Jobs as CEO, Apple will not be able to produce as successful or as revolutionary products in the future.
The team at Apple have innovated many beautiful products and raised the bar for competition. Which has, in turn, moved technology forward in leaps and bounds. Competitors have followed just a heartbeat behind with similar products, each forcing the other to race to the next height.
 

But the real lesson Apple has taught us as web entrepreneurs – is a lesson in the profitability of BEING UNIQUE.

Apple is a company that has a reputation for taking pride in the aesthetic BEAUTY of their products. The coolness of their brand. And the uniqueness of everything they do.
Experience with Apple products is like NO OTHER.
An adventure in the unknown. From the moment you turn on an Apple device, to how it is operated, its colour, it curves.
Apple follows no one.
They charge forward and lead – taking chances – sometimes failing.
Breaking the rules of the ordinary.
 
In web marketing, it seems that we have certain “rules” too which everyone believes they have to follow.

Must every website have a capture page?

Must every page have a name squeeze box? Should we all require an autoresponder? Is a sales letter absolutely necessary to make sales?
Honestly, the answer is NO.
At YaghiLabs we don’t believe in “rules”.
We train our staff and students alike:
To design their websites, products, and sales messages in a way to give their customers an experience like no other. We let their imagination run wild.
In one class, we shared a technique I borrow from Software Design – a very simple idea actually. We have a case-study where we ran a very profitable advertising campaign without a sales letter.
One top copywriter was so shocked at us not playing by the rules, he said:
 

“Terrible headline. No video. No sales letter….and it sold 30% of subscribers. WTF!?”

Exactly.
It’s called Usability and it is what Apple built their foundations on.
Usability applied to web marketing is the science of placing important action hot-spots in specific locations on the screen – so they attract sales.
Want to learn more?
Join our students at the Internet Business Academy here.

  http://jimyaghi.com/ylacademy

 
~jim