Selling Scarcity to Online Traffic

Hey, sorry it’s been a few days since I sent an email. I know
some of you missed your dose of traffic advice from jim…but new product launches
are super hectic and I just needed a rest.
Anyway, this topic’s been on my mind for a couple days…
You ever see those kinda deals for online products that go:
“For a limited time only”
Or “Only 15 spots left”
They use SCARCITY.
The other day, I was reading a sales page for a
make-money-online product where the guy went to great lengths to discredit
other make money products.
One of the clues he gave the reader of a definite scam is if
they sell using “false scarcity”.
This is funny…
I hear people talking about it all the time, like it’s a bad
thing.
So let me ask…
Is there such a thing as REAL scarcity in selling?
I mean, is there a company who has no choice but to sell less product?
Truth is, all scarcity in selling is manufactured.
If you go down to the mall and find a 50% off sign, the
subtext…the unwritten message is that there’s a time-limit. You can save if you
act NOW. Wait and the discount will disappear.
They could make the discount permanent if they want… they’re
the ones setting their price.
But that would defy the purpose of having a temporary price reduction.
You want the latest iPhone?
You have to pre-order it NOW since stock is going to be
limited.
Really? Apple can’t make enough phones for everyone?
But here’s the thing…
Good marketing is about making the buyer “lose their mind”
for a short time…let their guard down, just long enough to spend money.
…Forget their other responsibilities and everything else
they need to buy, so they can buy from you.
There’s nothing sinister about it.
People need that kind of push.
You don’t want your business to make LESS money.
You manufacture scarcity because it makes people want to spend
NOW not later.
But discounts, sales, and price reductions, when given too
often can have a negative effect on your business.
Your buyers get trained to expect discounts.
And to buy ONLY when a sale is going on.
They get “wise” and think, “hey, a sale is around the
corner. I’ll just buy then”.
There’s a much better way to get a lot of buyers who want to
spend on your stuff NOW.
And there’s still room for people who want to buy later too. As long as you’re sure they’ll come to you when they’re ready.
You don’t have to manufacture any kind of scarcity…or
make anyone lose their mind.
How?
Advertise.
When you introduce new people to your business every day, you’re
bound to be found by enough people who are ready to buy your product today.
If your product is good, they’ll buy it.
And if they’re not in a hurry, that’s ok…they’ll buy when they’re ready.
Do you know where you can learn to advertise, get lots
of traffic, and be found by new people, and new leads every single day?
Do you know how you can still sell to people who want to buy later?
In our KickStart training, of course!
Once you watch the training video, you set up your ads once
and let the traffic roll in.
Buyers find you every day.
And you’ll learn to grow a giant database of anyone who needs a little more time to make a decision and help them through that decision.
Interested?
Here’s where you go to learn more:

 [interested_link form=”subscribe_form” document=”18045″]Learn UN-ORTHODOX Marketing & Traffic from Jim, the controversial Ex-Silicon Valley TRAFFIC GOBBLER – Free here …[/interested_link]

Get the training (when you’re ready) and i’ll see you inside!
~jim

Jim Yaghi

Jim Yaghi

Foremost Home Business traffic expert, Jim Yaghi is a Computer Scientist and Mathematician who used to build search engines for a living. At 16 he created a mildly popular social network and has been an online entrepreneur for over 15 years. In 2006 he rose to the #1 Affiliate rank in many Home Business programs (most notably Magnetic Sponsoring). Today he's best known for hatching the first industry-wide viral campaign to reach all major social networks, for hosting a top-10 Internet radio show for entrepreneurs, and for shattering industry sales records with his best-selling, easy-to-follow online marketing courses PPC Domination, PPC Supremacy, and Traffic KickStart.

Pfsshhh Information Overload!

Newbies always used to complain about “information overload” or “overwhelm.” It pissed me off. Everyone was saying it. Nobody could explain it. But it was

Read More »

Give me a straight answer

When i get a new traffic client, the first question i HAVE to ask is this… “What is your business?” Think. How would you answer?

Read More »

"Why Are My PPC Ads Not Showing?" and Other PPC Questions…

After two days there has not been a single impression. I checked with the ad diagnostic tool on adwords and it came up with No ad is being shown for the keyword ‘magnetic sponsoring’ any idea why there have been no impressions?
Ok steve, Most likely the reason is that your bid is too low. You may have to bid very high especially if you're sending people directly to the magnetic sponsoring system landing page.

Read More »

Login

Fill your credentials below to access your YaghiLabs Learning Center account...

Download the Online Business Quick Start PDF, By Joining Our Wowesome Mailing List

Let us help you build a lucrative information selling or affiliate marketing business from home. We’ll send you...

Just fill the box to sign up:

“By clicking ‘Get Started I agree to receive daily emails from Jim Yaghi containing online marketing tips and advice. I accept these emails are written to help me sample and learn how YaghiLabs products & services can help me better advertise online. I also understand that I can unsubscribe at any time from the bottom of any email. I agree to this website’s Privacy Policy and Terms of Use.

“By clicking ‘Try YaghiLabs’, I agree to receive daily emails from Jim Yaghi containing online marketing advice. I understand that these emails allow me to sample and learn how YaghiLabs products & services can help me advertise online. I also know that I can unsubscribe at any time from the bottom of all emails. I agree to this website’s Privacy Policy and Terms of Use”.