I sure enjoy reading a good email.
But I have to admit, much of my inspiration these days for writing emails comes NOT from being on goo-roos’ lists (actually, I’m not even on any) or anyone else’s email lists. Instead, I get most of my inspiration from certain (mostly controversial) blogs, Internet forums and, believe it or not… direct mail.
Direct mail is coming back in a BIG way.
Maybe it’s because the post office is treating it better.
Or maybe it’s because some goo-roos are starting to teach it like it’s “new” (I always get a kick out of that).
But I dig reading direct mail.
That’s all email really is, anyway:
A piece of direct mail delivered digitally.
And it makes awesome email fodder.
In a certain mens health niche I sell in, I started getting on a lot of different health lists for men to see what the sales letters were appealing to. But instead of using them as inspiration for sales letters… I found myself combing through the pitches, highlighting certain emotional hot buttons they were targeting, and then creating emails around those.
And I mean LOTS of emails!
I think there’s 94 emails in the sequence.
And most are from reading direct mail.
That auto-responder converts, too.
Last I checked, that baby converts at around 19% (over time).
Not too shabby.
Hey, want email ideas?
Raid thy snail mail box.
Remember what it looks like?
For more ways to get people eagerly buying from your emails almost every time you push that “send” button go to www.BenSettle.com