You’re frustrated with Adsense.
15 cents of revenue today. Yay.
Ever wonder how people really make 5- and 6- figure revenue from placing Google’s Adsense ads on their website?
This is by no means a comprehensive guide, but it will get you started with 4 ways to make Adsense pay you money. To really turn your website into a cash-cow, check out the references included below.
1. Manipulate Eye Movement
There is a science to controlling the eye-movements of your web-users.
Colour, size, position, and “surroundings” affect this.
You should not try to draw attention to ads by making them “shout” with big red borders and arrows pointing into the text.
Being subtle is key.
For example, if all your site’s text is coloured black, then try to colour the ad-text grey. This sneakily draws the eye. The idea is to make the visitor think you don’t want them to pay attention – while at the same time forcing them to look.
Experienced web users have developed banner blindness – Anything that is too flashy and shiny, they automatically categorise in their head as “banner” and ignore it.
Check out this brilliant example from the Digitalpoint forum: http://forums.digitalpoint.com/showthread.php?t=17104
The website owner uses little piggy images placed above the ad block. Doesn’t it seem like pigs are part of the page footer? The truth is, the website owner intentionally aligned each pig with one ad position so as to focus the eye there.
We use eye-focus tricks on YOU.
At this website, we use many eye-focus tricks on non-ad blocks. If you find your eyes focusing on an area of the screen that doesn’t shout, there’s a good chance we designed it this way to get your attention. 😉
To learn more about controlling eye movement, check out Imagination in Graphics Chapter 5 of the Internet Business Academy.
2. Make Adsense Blend In
When you read an article in a magazine – there are “sidebars” with extra background information.
Do you interrupt your reading to look at the sidebar, or do you come back later?
When the background of text ads is different from the page, the ad block sticks out.
Through the corner of their eye, while engaged in your content, visitors will perceive the ad blocks as unrelated to their reading. So they ignore them.
Give your Adsense blocks the same background colour as your document. This way they become part of the visitor’s reading.
To learn more about object placement to get your visitors to take desired actions like buying or subscribing, check out Friendly Websites Chapter 4 of the Internet Business Academy.
3. Kill Your Auto-Blog
Don’t buy or use “adsense blogs” and templates. They are quite stupid.
Automatically generated content theoretically games Google – to send visitors and place “relevant ads” on your site. But you need REAL people to click the ads on your web-property if you hope to make money from it.
When you use crawler type content, unfiltered RSS feed collections, and other garbage, it’s like being in a nasty neighbourhood asking passers-by if they’d like to buy a Rolex. Nobody trusts that.
Worse, if someone clicks an ad, you send them away from your website. Do you think anyone be will returning to an autoblog?
A good blog has returning visitors because it has useful, entertaining, and fresh content. Even if your visitors click an adsense ad that takes them off your website, they will return. You don’t lose them. Which means you’ll work less to keep your site quite busy.
To learn more about creating engaging blogs that get plenty of free traffic and return visitors, check out Advertising, Traffic, and Promotion Chapter 7 of the Internet Business Academy.
4. We’ve only Scratched the Surface Here
Adsense monetizes the Information & Entertainment business model.
But there are TWO other revenue models online which are FASTER to profit from – learn about them in Planning Your Profit Machine, Chapter 2 of the YaghiLabs Internet Business Academy.