Promoting whatever looks good

A customer writes…

   “This [Super Traffic Machine] is described as a system you can put in place to promote any affiliate offer. In my case, I have always just promoted different things here and there, like Clickbank stuff. I haven’t done any launch jacking or such. Do you offer insight into picking a great program, or just apply the framework and system to whatever looks good to you?”

I love it when people ask the right questions, as was the case here.

How did YOU choose the product you’re promoting? Was it part of a strategy, or did you just pick what landed in your lap?

Or was it devine inspiration? hehe

A big reason affiliate marketers struggle to find a product that sells well is their choice doesn’t take into account the audience who should be buying it…

Also, they don’t consider what might motivate those people to buy…like their pains or needs.

In fact, the affiliate marketer’s choice is typically selfish.

For instance, “gravity” on Clickbank. The problem with gravity as a product selection metric is in its definition:

    A unique performance measurement of the number of affiliates who made a commission in the last 12 weeks.

Meaning, a high gravity tells you there are plenty of people actively competing with you to earn a commission from selling that product. It also says NOTHING about its conversion rate nor its refund rate. Don’t equate affiliates earning a commission with conversion. Even if a large number of affiliates have earned a commission, they may have subsequently lost it in a high refund rate if the publisher’s marketing over-promised and then the product under-delivered. Plus, it’s extremely easy for product owners to game gravity and for affiliates to inflate it themselves by purchasing through their own links to get a discount.

Does any of this translate to a product that is of a high quality and of good value that people would inherently want to spend their money on….making your job of selling it, and earning a commission, easier?

It doesn’t.

Regardless of gravity or commissions, customers are the ones who must be convinced the product you promote is of use to them. That it helps them in solving some problem or relieving pain in their lives.

They should be part of your decision strategy.

This is why we take an audience-first approach to product selection in the Super Traffic Machine.

You start with the people and let that dictate your product choices, not the other way around. If you do it just right, the way i show you in the Super Traffic Machine…

Earning commissions becomes a regularly occurring, multiple-times per day, daily event.

So if you’re ready to get started, you’ll find the link below. Click it, subscribe to the Super Traffic Machine, and let’s get you earning …

~jim

Jim Yaghi

Jim Yaghi

Foremost Home Business traffic expert, Jim Yaghi is a Computer Scientist and Mathematician who used to build search engines for a living. At 16 he created a mildly popular social network and has been an online entrepreneur for over 15 years. In 2006 he rose to the #1 Affiliate rank in many Home Business programs (most notably Magnetic Sponsoring). Today he's best known for hatching the first industry-wide viral campaign to reach all major social networks, for hosting a top-10 Internet radio show for entrepreneurs, and for shattering industry sales records with his best-selling, easy-to-follow online marketing courses PPC Domination, PPC Supremacy, and Traffic KickStart.

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