When it comes to search engine marketing, the biggest is Google Adwords, but many people are critical of the Google’s iron fist approach to doing business. There are many complaints voiced on the internet about Google’s lack of personal communication with their customers. As a result, more people than ever are using Microsoft Adcenter.
Many people search Microsoft Yahoo advertising Adcenter, looking for bargains. Actually, Yahoo is no longer responsible for MSN’s PPC (pay per click) advertising. That is how it was until late in 2006, when Microsoft came up with MSN Adcenter.
One of the main complaints advertisers have about Adwords from Google is that they will create and pay for a campaign and then their account gets flagged for possible violation of terms. Software triggered the review, but the reviews may not take place for several weeks.
In the meantime, the account being frozen, includes the money. They can’t pull it out and go elsewhere to spend it. It is untouchable, until Google decides to get around to it. For many people who are on a tight budget, this is extremely aggravating.
Add to that, the fact that Google makes it next to impossible to communicate with them, and the aggravation often turns to strong anger. Many marketers get so angry, they decide to spend all their PPC advertising budget, in the future, on Microsoft Adcenter.
Google’s take on the criticism is that they are a victim of their own success. With a massive number of small advertisers, Google says it is unrealistic to have personal contact with each customer. Critics wonder, why not. They say that if Google is taking in that much money, they can afford to keep hiring and training more personnel.
One thing there is no disagreement about is the fact that search engine pay per click marketing is revolutionary advertising because of its ability to let you target you prospects in ways that were unimaginable before the internet. The magic is in the keyword research.. A keyword is whatever anyone types into a search engine in an effort to find what they are looking for.
A number of search engines, including Microsoft Adcenter provide tools that that will tell you how many times a keyword is searched for, on a monthly average. Even better, some of these tools will even give you hundreds of related keywords when you enter a keyword. This gives you information you would have never come up with on your on.
PPC advertisers bid on keywords to get their ads placed toward the top of the search results page, in the sponsored links section. This is the reason it is so powerful. There may be a millions of websites on a subject, but you can get your ad on the first page, even at the top, and you will only pay when someone clicks it. However, the popularity of the keyword will increase the price of the bid.
Instead, you can find a related keyword that doesn’t have as much competition and get a much better price. Microsoft Adcenter allows you to hone in on demographics more than its competitors, and to show your ads only to certain groups, or individuals with certain buying behaviors. They can do this since they have amassed a ton of data through their .NET passport system.