PPC Too Expensive for Home Business Niche?

I laugh to myself.
Even some of the PPC gurus will tell you that Home Business and MLM are difficult niches to conquer with Google Adwords.
“The competition is too rough.”
“The bid prices are too high”
I don’t buy it. For the past two years I’ve been generating home business leads, sponsoring reps, and making sales with profit. And in case you think that’s because I’ve got some kind of super powers, go search for my PPC Domination students. You’ll hear their similar success stories in video and blogs all over the internet.
The reason I’m laughing particularly hard today, is that I discovered a campaign I’d neglected recently. It wasn’t bringing much traffic.
A few days ago, while looking at something else in my account, I had set the date range to show “all time”. When I saw 386 leads on this forgotten campaign. I clicked to look inside and found this:

The Neglected AdGroup: 386 Leads at $USD 1.68 (took over two months)
The Neglected AdGroup: Pulled 386 Leads at $USD 1.68 Over a Period of Two Months

Now, I know it’s kind of hard to see the names of the adgroups, and you can’t tell what keywords are in there (hehe I’m evil). That’s because the real secret is that this campaign only targets the Google Content Network. That’s why, in the next few weeks I’ll be releasing some training on the Content Network and show you how to easily get cheap leads like this for your own business.
Anyway, I quickly duplicated the discovery, deleted adgroups, added more adgroups, increased my daily budget, and started to ramp it up.
Today, there are only 10 adgroups in this campaign. I can’t tell you a daily figure it’s bringing because it’s too fresh…but I took this snapshot 4 hours into the day:

After 4 Hours, This AdGroup Pulled 28 Leads at $USD 1.12
After 4 Hours, This Once Neglected AdGroup Pulled 28 Leads at $USD 1.12

The Content Network is a huge part of my advertising strategy and is responsible for two times as many leads as the Google search. Explore it yourself! I know that there’s very little information out there about it though, so I’m bringing on board Content and Placement expert Shelley Ellis to help explain to you.

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Go ahead and follow Shelley on Twitter!


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Jim Yaghi

Jim Yaghi

Foremost Home Business traffic expert, Jim Yaghi is a Computer Scientist and Mathematician who used to build search engines for a living. At 16 he created a mildly popular social network and has been an online entrepreneur for over 15 years. In 2006 he rose to the #1 Affiliate rank in many Home Business programs (most notably Magnetic Sponsoring). Today he's best known for hatching the first industry-wide viral campaign to reach all major social networks, for hosting a top-10 Internet radio show for entrepreneurs, and for shattering industry sales records with his best-selling, easy-to-follow online marketing courses PPC Domination, PPC Supremacy, and Traffic KickStart.

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