Heya,

A friend recently asked, “What is an indispensable tool in your business?”

My answer?

Inspectlet.

It’s a session recorder, which we’ve discussed briefly before in this series. I use it to troubleshoot sales funnels, landing pages, sales pages, upsell pages, and order forms. A very unique and useful tool, indeed.

In this email and probably the next few, i’m going to discuss the much awaited “tech stack”–the technology choices i’m making these days to maximise profitability from traffic for myself and for clients.

Here’s how i came to discover this tool and what it did for me (and what it can do for you)…

Once upon a time, i began work on a campaign for an important client. After we planned, thought out, and designed the landing page, and after i built an initial Google Ads campaign and ran it…

i was shocked at how HORRENDOUSLY it performed.

It was an opt-in offer. Nothing for sale yet. All we needed was for visitors to enter their email address. It was converting a meager 2% of visitors into email leads!

TWO PERCENT!

I tried a few of my usual tricks. But nothing fixed the pathetic response.

I needed to save face and i needed to do it fast.

What in God’s good name was happening? What about the page made 98 out of 100 visitors not respond and give us their email address?

If only there was a way to SEE what people were doing. I actually sat down and built a simple tool that would record the interactions of visitors with the page and reproduce them for me in a simulated animation on my screen. But before i spent too much more time on it, i decided to see if such a tool already exists.

Lo and behold.

That day, i discovered session recorders for the first time. Inspectlet was one of only a small handful of tools that could do the job. It had a free tier which was nice, so i signed up to try it out. Sure enough in a matter of moments i was watching recordings of visitors arriving to my client’s landing page.

I watched as these users MOUSED over the lines they were reading. I could see them reading the disclaimer before clicking into the form!

I watched as they typed part of their email address, and then as they changed their mind and deleted it.

I saw them click in frustration at areas of the page that they thought were clickable but were not.

As i saw the various problems with the page, i made immediate repairs. By the end of the day, that page was converting at over 60%. Ever since then, I have never started a traffic campaign without it. And it’s how i make sales and landing pages that work every time.

If you’ve never used a session recorder, i highly recommend you give Inspectlet a try. It’s really simple to setup. 

Click my affiliate link below to create a free account (no credit card required)…

Once you’ve created your account, you will receive a tiny bit of javascript to insert in the header of the pages you want to monitor. They have a free WordPress plugin which enables Inspectlet on all pages of your site, but i DO NOT recommend you use it otherwise you will waste your recording quota quickly on recordings you probably don’t need. This is not an analytics tool, it is a diagnostics tool.

Just install the code on the key pages you need to watch. Upgrade if you need more frequent session recordings or to monitor more than a single site.

In recent versions, there are two different modes to watch–one is recording and the other is live view mode. With the latter, you can open it and wait for visitors to arrive and then watch how they interact with your pages live. You can see up to four sessions at the same time.

Additionally, they have a cool split-test mode that lets you try font, colour, and layout variations without modifying your page. Variations are rendered dynamically, using client-side javascript. There’s no extra configuration required.

And they have a fantastic form analytics tool, which i HIGHLY recommend you use on your order pages to diagnose why some people abandon cart.

Setup your free Inspectlet account at my affiliate link below…

~jim