Why isn’t it converting, he wanted to know.
Truth is, many of these textbook landing pages don’t do so well. This is why the gooroos are constantly inventing “new” strategies like “quiz” landing pages … which btw, funny story, was one of the first landing pages i had any big success with against PPC traffic, nearly TWO DECADES ago.
So much for new.
I digress though.
I know your pain…. when you’re paying for every click, every visit to your page costs money. You’d like as many of them to turn into useful actions that you can benefit from.
Most direct response marketing is stuck in the age of darkness, when advertising was only in print. And its practitioners are fighting tooth and nail to resist the advances of the web and all the CHOICE it gives its users.
The gooroos think they’re being clever by creating terrible user interfaces that FORCE and TRICK people into doing what they want.
Take for instance the holy hell of the “video sales letter”.
Some corndog thought it clever to create an autoplaying, loud, and neverending video that has NO interface whatsoever, violating all convention. No way to pause or fast forward or interact. And only at the perfect moment that HE decides for you, he’ll show you the buy button.
I don’t care how much douchebag claims it supposedly raises conversion. It’s annoying and only a retard will actually buy from such terrible marketing.
The web is a revolutionary piece of tech.
It is constantly undergoing refinement. Consumers are more savvy than ever.
Things move at the speed of light on the web. People have an abundance of choice and they know and expect it. If you piss them off, they’re hitting that back button.
Say goodbye to your ad money.
If i were you, don’t take your tech advice from direct response marketing gooroos. They don’t know a thing about it.
You wanna see what’s working and making REAL money online?
Look at successful web-based software businesses and SaaS platforms. These are the authorities on tech and they’re making a killing selling to users of tech, on the web.
I’m a technologist first so i’ve always taken my queues from successful tech companies and it’s why i’ve been so successful with Google Ads.
i don’t teach classic direct response tactics in the Super Traffic Machine. I do something called “user interface marketing”.
It’s about building marketing pages in a way that gives your visiting traffic the options they’re expecting…while keeping them focused on completing actions useful to you.