[QUOTE]
“Hi Jim,
“What are your thoughts on what the homepage of a website should look like? Mostly so it is compliant with Google, but I am also mainly generating leads offline who are going to the website to check me out.”
[/QUOTE]
You’ve probably been tempted to use that same page as your homepage.
As far as Google is concerned?
They don’t care! It’s your personal style and marketing approach.
Google wants advertisers to create positive, safe experiences for their users, so they’re not ripped off. They will demand you be transparent, make clear the nature of your products, run a legal business model, use appropriate disclaimers on testimonials, share your privacy policy when collecting visitor information, and give contact information…
…(yeah that’s a-fuckuva-lot of interference)
…But they won’t dictate whether your landing page doubles as your homepage.
From a conversion standpoint, it does matter.
The reason is people might land on ANY page of your website (especially from organic sources). And the default action they’ll do when they want to know more about you and your products is to try to reach your homepage.
They’ll either navigate with a link to get there if you give them the option…or they’ll manually remove the path from the URL in the address bar and visit this way.
Even from your landing page, visitors who arrive through advertising just aren’t ready to do what you want. If they’re clicking to your homepage, this is a good sign. They just want a bit more information.
So what are they going to see when they get there?
I suggest a short and interactive sales presentation with links to things a buyer might want to know more about. Even if all you offer is one product. Highlight some of the core benefits and uses of your product in a summary form and then have them click something to see further explanation.
But don’t stop there. Tell them about your business. Show some articles from your website. Give lots of ways to explore.
Most importantly, i’ll show you how to design a few of the most crucial business pages that help you stay on Google and convert visitors. Like your About page, Contact page, or legal pages.
When done carefully the way we show you in our training these otherwise dull pages become undercover sales pages. Other marketers treat them as an afterthought. But their content is the difference between getting gangs of converting traffic…and being banned from Google’s traffic for life.
You’ll find full details in the “Website” manual of Super Traffic Machine.
