Tracking Important Actions

Installing a GTM Plugin

To use Google Tag Manager on our website, we need to insert the proper code into all pages of our website. Follow these steps to install to your WordPress website a free plugin that does exactly that.

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Counting Leads

In this video, we go through the steps of defining a lead conversion action inside Google Ads then use Google Tag Manager to tell it when that action should fire. This allows us to count leads and attribute each converted lead to a specific ad and targeting in Google Ads and see them in the interface.

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Counting Customers

Continuing with configuring GTM and Google Ads to count conversions, in this lesson we see how to count purchases and attribute them to our ads and targeting.

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