A squeeze page and a thank you page selling their funded proposal are bare minimums for profiting on Adwords. They must have this setup before

Final thoughts from Jim Yaghi…

Which element of the reader’s ad should they change to improve click thru rate? Which element of the reader’s ad should they change to improve

We explore in this session how Google calculates relevance. We dissect the Click-Thru-Rate, what it means, and how knowing its value helps us improve our

We begin a discussion on the reasoning behind manually controlling the daily budget spent on new Adwords campaigns and how I normally control it. We

We discover that creating an Ad in Adwords is only the beginning. We see that spending more money on advertising is often a stupid mistake

This session is a completely practical one. We spend our time together walking the easy step by step of creating a Google Adwords account. We

This is a first introduction to Pay Per Click marketing. We go through an overview of how it works. What makes Pay Per Click marketing

This chapter prepares the reader for the next one. Having a domain name this early on is necessary because they’ll be masking their company landing