Something my mum never told me:
Honesty, integrity, and up-front-ery never made anyone any money.
I hear the opposite being spewed as advice from the mouths of the naive.
We create the lie of “want”.
If we were to be completely honest, we’d say:
“Buddy, you don’t really NEED this gizmo I’m selling. Save your money.”
When it comes down to it…
Who really NEEDS a MLM program, affiliate system, ebook on traffic, an education of any kind, an autoresponder, a vacation in Rome, or a hotel in Parise, an iPhone, or anything else for that matter?
I mean, would your life be OVER if you didn’t buy these things?
Advertising is the fiction that drives society’s wants.
It tells us what we should want to have. It shows us what others have so we want it too. It shapes our beliefs. It dictates our opinion.
If you choose a career in advertising (or marketing as some like to call it), then you have chosen the career of a liar.
Not all advertisers are the same kind of liar though.
Apparently, society has defined a fine line between the kind of liar who tells you that you need something he has.
…and the kind of liar who tells you his something does what you need when it doesn’t.
So what’s my point?
Aside from the fact that I guess it’s a lesser evil…
To find a person who already believes they have a want, while they are looking for it…and to answer them.
It’s called Search Advertising (Pay-Per-Click). And YaghiLabs have mastered it.
If you need to connect your business with people who have an existing want … then click the link and get your answer:
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