Module 6: Selling Just In Time Goal: Identify every section of your website from which 95% of sales will come (before your site even exists). Importance: Online selling is all about timing and attention. In this module, you’ll learn exactly WHEN a web visitor will become interested in buying–and which fonts, colours, and hot-spots will steal their attention. We’ve eliminated most of our sales staff and replaced them with Mathematicians who told us all of these astonishing findings.