call me sleazy, but there’s software i don’t believe in, despite everyone else thinking it critical.
like my stance on anti-virus software.
it’s not that anti-viruses don’t work, but at what cost?
such programs give a GIANT performance hit to your device, restrict what you can do, make mistakes in quarantining files, break functionality in legitimate programs you need, and don’t uninstall cleanly.
that’s if they aren’t, themselves, installing viruses on your machine just to keep themselves in business.
to me, these are great costs.
besides, i’ve successfully protected all kinds of devices i’ve owned over the past 20-odd years, WITHOUT anti-virus software. including, Mac, Windows, Linux, iOS, and Android systems.
i did this by developing simple habits, based on knowledge that no malicious software can infect your machine if you don’t run it.
so i don’t click links from friends that i don’t need to click, and i don’t download or run files from untrusted sources.
is this enough to protect me from catching a virus?
probably not. but that’s why the malware detection software i do use is one i can run ONLY when i need it (usually after making a mistake)…it checks for viruses, and then i close it and it gets out of my life until i need it again.
in online marketing circles…
W3 Total Cache is the industry standard in WordPress caching. but mine might be the only WordPress website that does NOT use it or anything like it.
recently, i ran a test that told me my website’s speed could be improved if i were to follow a list of suggestions that W3TC solves.
since i understand the importance of site speed in converting traffic, i decided to give W3TC another try.
the first thing i noticed upon downloading it, was its size. it has more than 8,000 files that come up to 40 MB! that’s potentially 8,000 files that have to be read, interpretted, and executed by my server on EVERY SINGLE REQUEST.
like, every time someone lands on my landing page, clicks a sales link in my emails, or navigates around my website, those files need to be read, interpretted, and run.
no wonder, as soon as i was done installing W3TC, my website became noticeably sluggish. but i thought, perhaps, if i correctly configured the plugin, my speed would improve.
after spending the good part of a day tweaking the settings and trying to get the speed test to tell me my page was fast enough…
i gave up.
because the burphole test was still making the SAME suggestions that W3TC had already implemented on my behalf.
worse, however, was that some of my website’s core functionality was now broken and i spent several more hours getting it to work again.
you shouldn’t have to fiddle so much with your website’s configuration just to make it as fast as it was BEFORE installing a plugin that was supposed to speed it up.
caching plugins are a pain in the butt. they’re bloated and they try to do too much. there’s too much to configure, and they complicate your work-flow, and introduce problems that can’t easily be detected or fixed.
but just like with protecting my machine from getting a virus, i’ve found there’s a few simple things you can do that make your website scorching fast…WITHOUT these problems.
these methods rely on core technological principles that have real noticeable impact on the speed of serving your content to visitors.
traffic costs money, after all.
and serving your pages fast makes every ad dollar you invest count. so you can turn as many of your visitors into leads, sales, and commissions.
that’s an area we explore together this month in the new Super-Charged Conversions mini-course.
but the mini-course is neither for sale nor is it free.
the ONLY way you’ll have access is to be enrolled in the Super Traffic Machine BEFORE the end of the month. so you’ll need to hurry if you want to have a FAST website without caching plugins.
read all about the Super Traffic Machine at the page i’ve provided below…