Video presentations are being hailed as the second coming for salesmanship online. and it pisses me off.
When i see a video on a landing or sales page, i close the page.
Particularly when you see there’s 52 minutes left on a video’s playtime, intended to get you to opt-in.
I’ve seen some supposed “top internet marketers” pay for traffic to a landing page that runs for nearly an hour just to get an optin.
Paid traffic optins should be fluid – if a person has to watch for nearly an HOUR just to find out nothing is revealed until they submit their email, it pisses them off
What the hell is the marketer thinking? An optin doesn’t require that much of a sell.
The video is in HD format and takes yonks to buffer. It keeps pausing every few seconds which is seriously no way to sell!
A business partner i once had would say, “Well if they can’t afford a decent internet connection, they’re probably not good buyers anyway.”
He was just a shitty, inconsiderate marketer justifying his inability to work his retard-proof Apple.
What a dumb notion!
Many very good customers live in rural areas where they still use dial-up or slow satellite connections because the technology is not yet available for ANY AMOUNT OF MONEY!
I know this from experience.
We once held an Internet Marketing event in Kansas (bad idea numero uno!)…we learned the hard way that we couldn’t pay enough to get a speed upgrade. We were humiliated with a crippled internet connection the entire weekend.
Here are a few good rules of thumb for video presentations, just a small sample of many more secrets we know about video presentations that get HUGE sales …
– A sales video should not exceed 10 minutes in length.
If you need more than ten minutes to describe your product, then either you’re a really crappy long-winded salesperson, or you have a product that’s too complex to sell online alone.
– A sales video should not exceed 100 MB in size.
Sure HD looks better, but full motion HD video is extremely taxing on people’s bandwidth. And in many areas, customers have bandwidth caps and overage charges when they exceed them.
So watching your annoying sales pitch costs money. Money you should be collecting in sales instead of letting the customer pay to their Internet Service Provider!
– Screencasts with minimal graphics and colours
are faster to load than full-motion video.
Make sure your video can buffer in real-time otherwise it will keep stopping every few seconds. Nothing can be more annoying to a buying prospect.
– Don’t make your videos autoplay
Be considerate. Sure autoplaying videos FORCE the prospect to pay attention, but come on! Some people are trying to access your website at work and the last thing they need is some blaring video starting at full volume in the office.
– Allow people to pause and skip parts of the video
they find boring
Yeah, ideally you’d like prospects to watch your video in its entirety, but at least give them the option to stop if they need to take a pee-break.
Better yet, offer a way to SCAN your sales presentation – a text-alternative is a great idea.
Remember, being considerate is key to getting sales.
– Allow the prospect to buy for the ENTIRE
duration of the video
A top internet marketer actually tried to suggest that he got higher conversions by forcing people to watch the entire video before they could see the buy button.
So he could hide his over-priced product’s price. Idiot!
What the heck is so scary about telling people the cost out-right?
I do it all the time and it has never harmed sales. If anything, it ensures that anyone who views my sales presentations doesn’t waste my time and theirs only to find out they can’t afford my products.
Guarantee you this was NEVER tested by said Top Marketer.
There are many more techniques for getting your video viewed in full. Psychological, emotional methods that we’ve experimented extensively with.
…Methods we borrowed from viral videos that make your products irresistible to buy.
We’ve used them to generate sales as high as $2,000 per customer without flinching.
Today, we launched a new campaign for a $3,800 product using a 9 minute sales presentation using our patent-pending method. You can check it out on our YouTube channel if you like 😉
When you PARTNER with YaghiLabs, we’ll create your video sales presentation in just a few days and it will trump any “top” marketer’s video sales letter.
That’s how real Internet Marketers play!
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