Yesterday’s email “Where does the traffic come from?” prompted another question:
“… What sort of product do you recommend to sell using the real traffic generating system [Super Traffic Machine] that you sell? Please, use a reference to something real and precise, not an answer like, “it works on anything”.”
Most people want to know “what” to sell because it’s what they’ve been taught. It’s the wrong question as I’ll show you shortly.
What to sell is not an intuitive order of building a business. What you sell is a solution to a problem. But which problem? And whose problem is it?
Now you’re working backwards trying to reverse engineer the solution to its intended audience and their presumed problems. It’s hard to find the perfect fit.
What makes more sense is to start at the WHO…who do you know most intimately? Who do you get along best with? Who do you identify and empathise with the most?
When you know who, you can look at which type of problems you can help this group of people with. And when you have decided on a set of problems to help with, then and only then can you start identifying a solution. And that solution is bundled into a product.
See? It’s more intuitive and less chance of being wrong. The audience wants a solution and when you show them the right product they will buy it.
It’s a paradigm shift for most people although it’s extremely intuitive and makes much more sense than the alternative.
So, to answer the subscriber’s question: i don’t recommend a specific product because our process is not like you’re imagining it. i’ll explain more about the process so you can see what i mean, and some more concrete examples will follow shortly.
To begin with, in the Brand Plan manual, we start with identifying an audience, without any link to any kind of product, and deliberately avoid thinking about any product.
All we’re doing is identifying an audience whose problems YOU, as the business owner, understand intimately well. This usually means you’re describing people like yourself, your peers, friends, colleagues, etc. We brainstorm the variety of problems and pains they suffer and make an inventory of all of them. We continue by considering what range of solutions they are looking into for those problems. We then identify a philosophy you subscribe to, with which you think you can help this audience. All of this is turned into a concise statement called a Brand Positioning Statement, which is both specific enough to focus all your future efforts and generic enough to give you lots of room to sell anything later that you feel your audience would buy or you’d like to sell. The brainstorming exercises are used to facilitate the remaining modules.
We had a lady who originally was trying to sell one of those silly online money making systems. She was a pain management doctor and was pregnant at the time. We found that a good audience for her was “First Time Moms”. After identifying their pains, we found she could sell them an entire RANGE of products starting from baby products, baby safety, early learning, etc…health and beauty products for her…and money making products (including her business opportunity). You see, these first time moms are probably losing income when they have to take time off work and some of them are in no rush to return.
See, she becomes an influencer of sorts, selling a wide range of products that interest her and her audience.
Another student, who was laid off from work, found himself in a position to understand the pains and frustrations of a man who feels shunned and lost after losing his job. As he identified his audience and the stage in their lives and careers, we found he could sell them a range of products that had to do with career advice, interviewing skills, financial and investing products, dating, and so on.
Another student recognised that he once had a stuttering problem which he overcame. He began by selling a product on identifying the cause of stuttering and how to get rid of stuttering by removing its source. Later, we discussed the range of products he could sell to this audience — how to do a job interview (as a stutterer), how to ask for a raise (as a stutterer), how to get a date (as a stutterer), how to give a presentation (as a stutterer), etc etc.
You see, we don’t build an affiliate business around a single product. We build an affiliate BRAND. And the audience is the key to it. You can sell this audience almost ANYTHING they may find relevant. And all you have to do is angle it toward them using what we call a Product Glue and a Presales page. i’ll explain these briefly too…
But basically the glue allows you to take an existing affiliate product / licensed product / PLR or whatever that is generic (eg, a dating book) and then you bundle it with a short chapter, pdf, video, or audio that helps angle it toward your audience and their interests. Eg, with the stuttering audience, the principles for dating are the same… but the stuttering audience needs to be acknowledged with a simple chapter that explains how a stutterer may overcome their anxiety about stuttering. It’s a value add that makes a stuttered more likely to buy that product because of the product glue it comes with.
Also in Module 1 – BRAND PLAN, we work through budgets, projections, and plans to get to our target…what kind of sale price and commission we need, how much we need in investment, how we’re going to get that money, and so on and so forth.
In Module 2 – WEBSITE, we take our plan that we made earlier and come up with a logo and a colour scheme and build the “About” page and the complete skeleton of our website.
In Module 3 – OFFER, we build a Presales page. This is a simple sales page that promotes a non-existent imaginary product. It is based entirely on the pains identified in the first module. It ends up being a PLAN for a product that the audience would eat up if it were to really exist. I learned this trick from the great Ben Settle and we used it successfully to create a product the audience would buy rabidly… more on this in a min.
In Module 4 – PRODUCT, we research affiliate products that most closely meet the criteria in the Presales page, and give the best commission, and have the best price to maximise earnings. We evaluate some candidates and settle on one. When we have that product finally, we compare it with our presales page and either modify our imaginary presales page to match up with the reality of the product or create a product glue or combine more than one affiliate product to match the presales page. We figure out the best way to get our commissions (there’s more than one way we work through).
So we don’t know what product we’re promoting UNTIL THIS stage here. This is why my answer at the start was not concrete.
In Module 5 – LEADS, we design and create a landing page offer to build our mailing list, on the basis of all the previous work we did.
In Module 6 – CUSTOMERS, we build a thank you page or email (depending on the affiliate product and how it is fulfilled) and we talk about how to move customers (or recognise them from affiliate commission notices) and put them on a customer list so we can sell them new offers.
In Module 7 – FOLLOW-UP, we go through how to write follow-up emails to sell our products and have a constant flow of content. Each follow-up has a call to action to the Presales page selling the affiliate product or bundle.
In Module 8 – TRAFFIC, we build a Google Ads campaign with best practices to have traffic rolling in automatically and with minimal maintenance.
What’s left then, is for you to keep doing follow-up and leave the traffic campaign running while you do it. And if you need to generate more cashflow, sell more products from the range we were able to plan earlier.
You’d repeat the processes described in Modules 3, 4, 6, and 7 to get more revenue without extra advertising expense. Which is how you grow and scale a ridiculous business.
If this sounds like a plan you’d like to o follow, consider the Super Traffic Machine at the link below:
Plus, you get a marvellous set of 3 AMAZING extras for free, when you join the Super Traffic Machine before March 31, and not a day later.
In a nutshell, the March extras show how to setup the website tech you need to operate like a giant professional business ready to handle any amount of traffic, while only paying pennies on the dollar.
This is advanced training and it’s basically your last shot at beating the learning curve to acquire skills like this, which otherwise is very steep.
More details about the March Extras are available for you to devour at the link below: