While in Vegas…
One topic came up more than anything else.
Basically this is like a jarring effect that takes someone out of the BORING normal routine they’re in … wakes them up … and gets them to pay attention.
I’d like to think i’m kinda good at this.
Every time i do anything, i ask myself how can i stand out and be different?
For example, a few years ago, i was invited to speak at an event in Las Vegas. There were over 1000 people in attendance and my old business partner and i knew this well in advance.
We were up against a gang of big names in the industry, and we may well have been the smallest french fries there.
I had never spoken on stage in front of such a huge attendance before, and it was a little terrifying.
Ahead of the event, i began making plans with my partner.
David, i said, i want everyone at that event on our list, buying our stuff. So we’re going to have to pull out all the stops to get their attention and be different.
Both he and i had a great admiration of Michael Jackson…the epitome of uniqueness. We started watching his concert videos and studying what he did…
We marveled at how he would make the crowd go crazy…the way he built suspense up before he turned up on stage. the guy was a genius.
I said, hey, let’s pick a sound track that builds up tension before we turn up.
Now let me tell you this…none of the other speakers even thought to put music on before they came up to speak. And in later events that were put on, the organisers adopted our method.
We chose Marilyn Manson’s rendition of “Sweet Dreams:”
We began planning every single aspect of our entrance, presentation, and even our break-out session…which ended up being a big party that drew almost everyone away from the other presenters.
We planned what the first slide would be, what our hair would look like, what we would wear…everything.
He and i went to the same hairdresser and asked to have some crazy and extremely memorable hairstyles done. I had some highlights added for extra dramatic effect…and then we picked out our outfits.
Until this day, if i’m going to an event, i get my hair cut the same way because it has become my signature…i’m “the guy with the hair”, even if you don’t know my name.
I chose a black top with an obnoxious giant white tiger on the front with a tail that went across my back.
(Most of the other speakers, on the other hand, chose to wear suits.)
The final piece of our outfit was for us to each wear clear sunglasses…because when you’re cool the sun shines on you 24-hours a day haha.
Fast forward to the day of our presentation.
We printed out 1000 coloured flyers with a picture of a free PDF we’d spent months developing…and the link to optin. My assistant and a few friends helped us put one flyer on every seat.
Next, we went and bought 1000 Sugar Free Red Bull energy drinks and also put one on each seat.
But the most obnoxious and most shocking thing we did…was to hire a couple of promotion models from a Las Vegas modelling agency and had them walk us on stage, as if they were our body guards.
Of all the speakers who spoke that day, ours was the ONLY presentation that had every speaker at the event sitting at the back of the room. And we had a full house.
When we got on stage, we were rockstars. The crowd went WILD.
Then we proceeded to give a killer presentation.
Now here’s the thing about all this…
At one point, during our entrance, at least one woman LEFT THE ROOM…apparently in disgust.
This is what the event organisers had us believe. And the reason they give for censoring our presentation in the recording…which i told them was a HUGE disservice to their students, because they made them miss out on a VERY profitable marketing lesson.
Here’s the thing though…
I remember that one of those women who left the room, later came to me and told me she enjoyed my speech. I’m guessing she returned to the room later, because curiosity got the best of her.
And later, she added me on Facebook and told me she had tremendous respect for me and my work.
But this is not the point of my story.
The point is this…
Even though we upset some people in the audience, what we did was made ourselves MEMORABLE and were the talk of the entire event.
Until this day, i make sales to people who remember our presentation. Some of them, i am certain, at the time were not absolutely thrilled with our entrance.
They thought us to be unprofessional or whatever…
I know this because during that event, we sold a $5,000 in-person group mastermind to over 20 people, most of whom actually didn’t like me and were extremely conservative. But they learned to respect my knowledge, because i know what the eff i’m talking about.
The lesson is this…
Dare to be different and people will be pulled toward you, in spite of themselves.
But also be competent, so you don’t disappoint.
Being unique is an effort i make in every single email i write, every product title i come up with, every product topic, every sales presentation, every landing page, and every ad.
You too should strive to be different. Completely different from everyone else.
If you do this, and you make it a goal in your business, you will never have a problem with traffic…
which is a strange thing to say, i know.
But here’s the secret to getting as much traffic as you want:
You can only get as much traffic as you can convert. And if you can’t convert visitors to buyers, you will always run out of advertising funds and traffic.
Soon i will teach this “being different” stuff to you in a sales communication training i’m preparing over the next few days. But for the moment, i recommend you check out Traffic KickStart if you haven’t already looked at it.
This course will show you a very unique way of generating traffic with Google Adwords, completely different from how most trainers have taught it in the past. Much easier and more profitable.
Plus you’ll get access to a number of very unique landing page design templates that you can customise for your offer.
And you’ll get a set of tried and tested ad formulas that you can swipe and adapt to your business.
AND…if that’s still not enough, i teach you the basis of my conversion technique that actually turned me from just a traffic guy into a traffic guy who converts his traffic to loyals customers and fans.
Check out the training and all the yummy bonuses here: