A big topic right now is video vs text.
It’s almost like a monster movie how people debate who wins in a fight between the two: Which one works better… who’s the best video goo-roo… should I test a video and then when they click away have text show up… and on and on it goes.
Yada yada yada…
If video turns you on then use it.
Have a party.
Spend all the time and money you want on it.
On the other hand, if you’re more of a Dan Kennedy “money is attracted to speed” kinda person (like I am) who’s more interested in getting the message-to-market match right BEFORE obsessing over what media you use… then here’s my advice:
Don’t worry about it.
Just get something up (video or text) and start emailing your list.
Frankly, I’m less and less concerned about sales pages.
Email almost makes them obsolete, anyway.
I used to spend a lot of time testing my various sales pages (big sweeping changes, not “whispers”) but as I started developing my email system, it all became a big fat exercise in futitily.
No winner ever emerged.
The emails did all the selling.
Even on special sales I noticed this — where I’d send them to a sales letter vs just an order form.
No difference whatsoever.
Anyway, that’s my opinion.
Do with it what you will.
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