How To Make Sales Letters Obsolete… With Email

A big topic right now is video vs text.

It’s almost like a monster movie how people debate who wins in a fight between the two: Which one works better… who’s the best video goo-roo… should I test a video and then when they click away have text show up… and on and on it goes.

Yada yada yada…

My opinion?

If video turns you on then use it.

Have a party.

Spend all the time and money you want on it.

On the other hand, if you’re more of a Dan Kennedy “money is attracted to speed” kinda person (like I am) who’s more interested in getting the message-to-market match right BEFORE obsessing over what media you use… then here’s my advice:

Don’t worry about it.

Just get something up (video or text) and start emailing your list.

Frankly, I’m less and less concerned about sales pages.

Email almost makes them obsolete, anyway.

For example:

I used to spend a lot of time testing my various sales pages (big sweeping changes, not “whispers”) but as I started developing my email system, it all became a big fat exercise in futitily.

No winner ever emerged.

The emails did all the selling.

Even on special sales I noticed this — where I’d send them to a sales letter vs just an order form.

No difference whatsoever.

Anyway, that’s my opinion.

Do with it what you will.

You can learn more about using email to increase your sales and profits with the free advanced training at www.BenSettle.com

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