Here’s a little challenge for ya. Can you spot the pattern
below?
These are Open Rate stats from an email marketing campaign I’ve
been running with cold traffic:
Day 1 – 37.1%
Day 2 – 15.1%
Day 3 – 18.3%
Day 4 – 16.2%
Day 5 – 14.6%
Day 6 – 11.6%
Day 7 – 11.8%
Day 8 – 10.1%
Day 9 – 9.8%
Day 10 – 11.6%
Day 11 – 11.6%
Day 12 – 10%
Day 13 – 13.1%
Day 14 – 9.6%
Day 15 – 10.1%
Day 16 – 9.8%
Day 17 – 10.3%
Notice anything?
Look closely. There’s a trend.
With the exception of a few outliers, the open-rate decreases
over time.
It’s only natural. Attention and excitement about your
products drops with the passing of time. And since I’ve done these experiments
before, I can tell you the numbers will pretty much stay around the 10% mark.
But there’s an important lesson here.
See I’m concerned about this culture amongst marketers to
obsess over the magical subject line that will get their emails opened… and
they actually (LOL) perform split-tests on the subject line!
This is so pointless it’s not even funny.
Subject lines have very little effect on attention. A case
in point, despite these seemingly “shocking” open stats on my own emails, people
regularly write in asking why they stopped receiving my emails.
Did they get accidentally “booted”?
Did I “ban” them from my newsletter?
Others write in to say that even though they’ve bought the
product being promoted, they continue to read every email I send…
And others claim they SAVE all my messages for ongoing
review and learning.
Look at the stats again. You’ll see the underlying trend of
decreased attention over time. But once in a while, the open rate will be a
LITTLE higher than the previous day…and yes, we can say perhaps the subject
line played a small role in how many people ended up opening that particular
message.
But is it a significant enough difference to waste time on?
No.
The much better way to increase your open rate…
And to put more eyeballs on your follow-up and sales
messages is this:
Get new eyeballs every day.
Get more traffic.
The older your leads get, the more stale their attention
gets.
You want fresh attention, get fresh people into your list.
Days 1-4 get the most attention. You want as many people going through the
first 4 days of your follow-up as possible.
Which is why I came up with the “Convert Cold Traffic within
1-3 Emails Follow Up Formula”…That’s a bonus tutorial I included in Traffic
KickStart.
And Yeah…Traffic KickStart will get you new eyeballs every
day on your sales messages. LOOOTS MORE traffic…
So you can sell quickly, recover your ad spend, and
make profit big.
Get Traffic KickStart and my amazing Bonus Email writing
tutorial here:

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Oh please don’t take this to mean you should only ever write 4 emails.
Your best customers are those who take their time to buy…those whose attention is not easily lost.
But you’re a business with advertising expenses, and you gotta get a quick ROI. For best results, use my formula ongoingly and get the best of both worlds:
Make customers from your New leads with short attention span…and Old leads who love to hear from you.
See you inside!
~jim