How one tiny “rule” can change EVERYTHING.
And this is true with Traffic, life, and even GAMES.
What am I talking about?
Years ago, I thought I mastered traffic and
My average DAILY lead count was between 150
– 200; don’t ask what the budget was, it was too long ago.
But I mean the client was happy.
We had an average of 40 sales a day coming
in steady! 40!!
Wherever I looked, I was #1. Everyone was
like omg how are you doing it and I would have a secret smile with myself and
kiss my reflection in the mirror.
Why am I remembering this now?
Something funny happened today.
My wife and I had lunch with my uncle.
After eating, we asked the waiter to bring over the Backgammon board so we
could play a few rounds.
I’ll confide something…
I’m AWFUL at games. I’m no good at all. I
always lose. And if you want to make me feel STUPID, try to teach me a game.
But not today.
I was feeling confident like I did when I made 40 sales a day…
Although my wife and I had only RECENTLY
learned to play Backgammon…we’d been practising.
We discovered a café within walking
distance of our house and it’s open all night…
She and I have been going at 3am most
nights, having a bite to eat, and playing a few rounds of backgammon.
We developed strategies to win.
Both had wins and losses.
Last week, I even posted a photo of my
defeated wife’s game to Facebook and boasted about my victory.
Ok so my uncle (who btw was the one who
taught us to play recently) suggested that we first play each other. He’d watch
our match and see how we’d improved.
So out we came – each
with a strategy
against the other….
A little way into the game, my uncle said:
“Wait. What are you doing? Why aren’t you
taking your pieces off the board.”
Well… we had been playing wrong. We’d
overlooked a subtlety in the rules. Haha.
Suddenly, all our practice was useless.
Just one TINY misunderstood subtlety in the
rules…and we were back at square one. All our strategies, meticulously
developed and perfected over several weeks…for nothing.
And this is my point my doodz.
Because back when I was doing 200 leads a
day, I thought I was king shyt.
But I was a silly little frog.
Although I don’t remember the exact budget
my client had, I do remember that he WANTED to spend more and I didn’t know
I literally was at the maximum traffic I
could get him…I was making lots of money for him…and nothing I could do would
speed it up.
Then one day, I heard about guys who were
So I met with the TOP guy and had him watch
what I did.
And while it SEEMED like I was doing the
same things…I wasn’t.
He picked up on a small subtlety in the
order I scaled out campaigns, and he corrected me. It would make a DRASTIC
difference in my results.
When I went home, I started over.
In DAYS I went from 150 leads/day to 800 –
That month I generated over 15,000 leads
for the client.
I maxed out his budget.
And I never heard him ask for more traffic
Everyone who saw what I did was amazed. No
body could believe it. The client suddenly had plans for creating lead co-ops
and selling the leads I was generating because there was so damn much of them.
But more importantly, I have never needed
anyone’s help with traffic again.
So if you’ve ever wondered why, even though
you SEEM to follow all the rules you’ve been told, you still can’t get the big
results everyone talks about…
All you’re missing is someone more
experienced than you to take a quick glance at what you’re doing, and they’ll
point out a subtle assumption you’ve been making all along.
If no one ever points it out to you, you’ll
keep making that assumption forever. And your traffic will stay very limited
like mine was.
So I created the Done WITH You Traffic
Coaching program – where I can watch your process and point out your
oversights; just like the top traffic guy did for me. Just like my uncle did
with our backgammon game.
Here’s more details on
the Traffic Coaching program (it opens Monday):
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Having our experts supervise every aspect
of your marketing WILL make the difference between the trickles of traffic you
get…and the THOUSANDS of leads you SHOULD get.
This coaching will be YOUR game-changer.