I would be lying to you if I said there was only one way to create an Opt-In Lead Generator. Okay, technically speaking there is just one way, that is, by doing so with some type of web development code. Let’s break down the process a bit more and skip the technical speak…
Building an Opt-In Lead Generator Starting Point
Building a lead generator doesn’t start on a webpage, capture page, squeeze page, or any other page you find online. Putting together an effective lead generator starts with an effective marketing plan. This could be a plan in which your product or service is already getting results, well before you start advertising using the Internet.
I get it, you are just starting out and you want to sell to people only online. I am sure you have some kind of competition somewhere and they may have a method setup to generate leads with some form of Opt-In system. You are aware of your competition right….right?
You Must Already Know
Market research seems to be the last thing entrepreneurs add to their portfolio of business skills. When it comes time to sell, they can get frustrated as to why no one is purchasing what they have to offer. Let’s assume your product is something people want to buy. Now your job is to make sure they buy from you. Not only do you want them to buy from you, you want them to be ready to buy and open to buy even more by being an Opt-In customer. Tongue twister much?
Opt-In generators give your customers a way to say, “Yes…I want to stay connected with your business.”
Method of Opt-Ins
Your product is good and you have a website up and running. Now you’re targeting potential customers (and current ones) who would like to stay connected with you and are interested in your product or service. It’s time to pick a method to make this happen…
- Email marketing
- Direct Mail
- Social Media
- Micro Blogs
- Text messages
Tools of the Trade
Depending on the method or style you are going with for capturing or collecting your customers permission to send them stuff, there are many tools to assist you.
Email Marketing programs like Aweber, MailChimp, Constant Contact and iContact allow you to create forms for webpages so your visitors can give you their permission to be contacted directly. They also provide you with a method of storing and managing all related content.
Social Media sites use Apps or Plugins which interact with email marketing tools or have custom code to collect your customers permissions as well.
Breaking down the specifics for your particular business would be impossible in one article. What I want you to take from this information is that developing a good Opt-in lead generation method for your business will take careful planning, setting specific goals based on your products and services, and testing.
As an entrepreneur you have to measure the value of learning the skills necessary to put such tools to use (and at a profit) versus having an experienced team of professionals leverage the time and effort for you.
Yes, we do this everyday at Yaghi Labs. Traffic, Conversions, Testing, Marketing, Generating Qualified Leads and so much more…
We can tell you if using the Internet to grow your business is worth your time and money. And if so, we will work with you directly and provide the expertise needed to succeed and thrive online.
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