How To Create Effective PPC Keywords

spend time researching what potential customers are typing into search engines. that way you can be found when they search for what you offer. then you need to get yourself infront of them so they land on YOUR website and buy YOUR products or services 🙂
sounds easy right?
sooooo…

…lets look at how to do it

conducting research

spend time here!!!
did you hear about the dude that built his house on sand? you didn’t? well, it fell over. contrary, the dude that built his house on the rocks, lived there for years
your ppc campaign is gonna be exactly the same. put the foundation in place, build it on the rocks and you are setting yourself up for success
take your time to make a list of keywords you think are relative to what you are offering. you may only come up with one or two. you may come up with 50!
take each keyword and one at a time, run it through Google’s ‘keyword tool external’. this will spit out many more keyword ideas.
i think you’ll benefit from this article i wrote earlier, regarding keywords and account structuring. it’s important stuff to know 😉
if you are relatively new to ppc marketing and conducting keyword research, you may only come up with the obvious keywords, i know i did
and while these keywords will get you a TON of attention…

…it’s not always wise to get pulled into the cat fight

most advertisers in your niche will only be bidding on the obvious and high trafficed keywords but these tend to be high cpc. often is the case, the user is only browsing. before you know it, you’re in a bidding war with marketers who don’t have a clue and on keywords that make zero sales.

*case study* 🙂

when i started on Google AdWords, i didnt have the experience. in fact i shouldn’t even have been allowed on Google. my list of keywords had the usual 10 or so to start with:
‘home business’,
‘internet marketing’,
‘online business’,
‘mlm’,
‘network marketing’
etcetera etcetera,
i thought i had them all covered, there couldn’t be anymore 😉
anyway, cpc was crazy high, i got looaaaadddsa leads but they didnt really convert!
then i heard someone mention…

…buyers v’s lookers

it’s the fastest way to broke!
spending all your money on people looking at your website who don’t wanna buy. i’m not saying we know how to only target people who are gonna buy, although it would be cool 🙂
but if you spend time you can maximise your chances…

…for example

someone searching ‘buy red shoes online’ is a far better bet for a sale than ‘red shoes’
i’m not saying you shouldn’t target lookers, especially if the cpc is cheap… as they may well buy later on but if ya wanna go after the users who are more likely to be in buying mode then you need to…

…learn how to read their minds

anticipate what they will be searching for to find what you offer. there is waaaay more advertisers on Google who don’t have much of a clue what they’re doing than there is who are up to speed.
if you are prepared to learn then you will soon out-smart your competitors.
seriously, it’s so much fun, maybe i just need to get out more 🙂
spend time here, this is where you find the buyers. this is where you find the cheap cpc keywords and the main reasons are…

  • advertisers don’t know how to do it
  • advertisers are too lazy to find out how to do it

do not be one of those two, learn and earn my friend 🙂
search for longer tailed terms.
these get much less traffic but they have much less competition, are cheaper and they are waaaay more likely to buy.
oh, add mis-spells too. these can be killer. just search for ‘keyword misspell generator’
come take a peek inside the YaghiLabs, i think you will be impressed 🙂 we teach everything you need to simplify your business and start making some actual money, in the Internet Business Academy, get started with the first module like…NOW 🙂
lots of love
ewan 🙂

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